[Ep.6] Preventing Fraud in E-Commerce: Demotivating the Modern Attacker

The impact of the pandemic on e-commerce was nothing short of seismic. According to the latest Digital Commerce 360 analysis, US consumers spent $861.12 billion online with U.S. retailers in 2020 - up 44.0% from $598.02 billion in 2019. Yet although e-commerce retailers undoubtedly benefited from this surge, they were also exposed to more threats and fraud attempts than ever before, thanks to low barriers to entry and attackers having easy access to resources. For players in the e-commerce industry in 2021 and beyond, it’s also becoming increasingly clear that while it is crucial they can detect and defeat modern cyber attacks, they cannot do so at the cost of frustrating real customers who abandon transactions and take revenue elsewhere. In episode 6 of NGINX’s “Fuel Business Growth and Innovation with New Application Delivery Strategies” series, we’re joined by Shape Security experts who are sharing how online retailers can overcome this challenging balancing act. Join us to hear: - What aspects of e-commerce and the online customer journey are most at threat from attacks in 2021 - How online retailers can demotivate bots and human attackers from targeting their site using automation - What strategies and technologies e-commerce businesses can use to stop fraud without adding friction to the customer journey - Why and how strategic initiatives such as revenue collection, customer loyalty, and brand awareness are being hijacked by hackers - And more