Listen to me! Global Privacy Control (GPC) and Consumer Preference
Janelle Hsia and R. Jason Cronk
About this talk
With the Sephora decision in 2022, the California Attorney General threw down the gauntlet and let companies know that ignoring clear consumer signals will not be tolerated. While Do Not Track/Do Not Target (DNT) failed, the Global Privacy Control (GPC) will have the force of law. This session will discuss the history of consumer preference signals, the technology behind the new GPC, and the regulations driving adoption. As new state privacy laws are enacted in the US, understanding GPC will become critical to your company's success.
ISSA is the community of choice for international cybersecurity professionals dedicated to advancing individual growth, managing technology risk and protecting critical information and infrastructure.…