Listen to me! Global Privacy Control (GPC) and Consumer Preference

Presented by

Janelle Hsia and R. Jason Cronk

About this talk

With the Sephora decision in 2022, the California Attorney General threw down the gauntlet and let companies know that ignoring clear consumer signals will not be tolerated. While Do Not Track/Do Not Target (DNT) failed, the Global Privacy Control (GPC) will have the force of law. This session will discuss the history of consumer preference signals, the technology behind the new GPC, and the regulations driving adoption. As new state privacy laws are enacted in the US, understanding GPC will become critical to your company's success.

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