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Six Steps to Conquer the Robo Advisors

How Marketers at Traditional Asset Management Firms Can Win the Narrative Battle... or Lose It

Robo advisor brands like Betterment and Wealthfront have disrupted the asset management landscape, particularly in certain segments like millennials. In this webinar, Doug Randall, CEO and Founder of Protagonist will illustrate how robo advisors have taken hold in the consumer's mind as well as examine consumer beliefs about investing today. From there, he'll walk through the narrative battle that's being waged between traditional asset management firms and the upstarts, showing the six steps that marketers at traditional firms will have to take if they hope to win.

In this webinar you'll learn:
- Six steps to winning any narrative battle
- Key consumer beliefs around robo advisors
- How traditional asset managers can leverage narratives to communicate more effectively, from marketing content to PR
Recorded Dec 12 2017 28 mins
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Presented by
Doug Randall, CEO and Founder of Protagonist
Presentation preview: Six Steps to Conquer the Robo Advisors

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  • AI Gets Real: How to Find and Leverage Buyer Beliefs at Scale Recorded: Dec 14 2017 12 mins
    Damon Waldron, VP, Marketing, Protagonist & Babak Rasolzadeh, Director, Data Science, Protagonist
    Learn How AI Insights Help Marketers and Communications Execs Communicate More Effectively

    There’s a lot of talk today about Artificial Intelligence in the marketing world but is it really actionable or just a lot of noise? In this live webinar we dig into a real application of AI that’s being used by the top enterprises, foundations and US government agencies: Narrative Analytics. This approach mines billions of digital data points in online discourse and surfaces beliefs about brands, products, industries or any topic. Protagonist then builds strategies and playbooks around these beliefs so marketers, communications execs and even CEOs can communicate more effectively. In this lively webinar, Damon Waldron, VP of Marketing and Babak Rasolzadeh, noted data scientist and Head of Protagonist’s Data Science team dive into what Narrative Analytics is and how it’s having a profound effect on how organizations engage their audience.

    Join us to learn:
    - How AI brings out deep beliefs from online discourse, including news articles, social media, product reviews
    - Why traditional market research and social media monitoring isn’t enough
    - How organizations use Narrative Analytics to drive their messaging, positioning, content generation and much more
  • Six Steps to Conquer the Robo Advisors Recorded: Dec 12 2017 28 mins
    Doug Randall, CEO and Founder of Protagonist
    How Marketers at Traditional Asset Management Firms Can Win the Narrative Battle... or Lose It

    Robo advisor brands like Betterment and Wealthfront have disrupted the asset management landscape, particularly in certain segments like millennials. In this webinar, Doug Randall, CEO and Founder of Protagonist will illustrate how robo advisors have taken hold in the consumer's mind as well as examine consumer beliefs about investing today. From there, he'll walk through the narrative battle that's being waged between traditional asset management firms and the upstarts, showing the six steps that marketers at traditional firms will have to take if they hope to win.

    In this webinar you'll learn:
    - Six steps to winning any narrative battle
    - Key consumer beliefs around robo advisors
    - How traditional asset managers can leverage narratives to communicate more effectively, from marketing content to PR
  • Babak Rasolzadeh on the Technology Behind Narrative Analytics Recorded: Dec 1 2017 27 mins
    Babak Rasolzadeh
    Babak Rasolzadeh the Director of Data Science for Protagonist Technology gives a talk on the background, method, and technology behind narrative analytics and its power to surface deeper beliefs or narratives.
Protagonist.io
Protagonist helps marketers and communications executives communicate more effectively through a data-driven understanding of an audience's beliefs.

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  • Title: Six Steps to Conquer the Robo Advisors
  • Live at: Dec 12 2017 7:00 pm
  • Presented by: Doug Randall, CEO and Founder of Protagonist
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