Name: What's Next for Data-Driven CMOs in Consumer Goods
Start: 2018-06-05T17:00:00Z
End: 2018-06-05T17:00:45.000Z
Location: BrightTALK
Rating: 4

AnswerRocket is a search-based data discovery analytics tool using natural language, designed for the business user. Instead of waiting days or weeks for technical gurus to fulfill analytics requests, AnswerRocket users can ask questions using everyday language and get visualizations in seconds. This speeds up their ability to make business decisions and positively impact their bottom line.

Artificial intelligence is improving our personal and professional lives. Learn some of the key milestones and concepts of AI and machine learning, and find out what's on the horizon.

How Human is the Machine? Advances in AI

For CPGs and grocers, the challenge isn’t capturing consumer and product data - it’s learning how to pull out meaningful insights that can improve their bottom line.

In this follow-up to "How CPGs Can Use AI to Find Growth," we take a technical look at the advances in artificial intelligence and machine learning that are helping those in consumer insights, brand management, marketing, and more.

How AI is Powering the Next Wave of CPG Analytics

If you’re tired of spending 30 minutes to answer simple questions using POS and syndicated data, learn how to leverage the latest advances in artificial intelligence to get targeted insights in seconds. Hint: Think Siri or Google search to get answers and insights from your own data.  

Also, hear how one of the largest CPG companies in the world is finding new growth opportunities through augmented analytics.

How CPGs Can Use AI to Find Growth

Today’s companies need approaches to analytics that are both faster and smarter than ever before. Faster, because business users can no longer afford to wait days or weeks to get questions answered by overloaded technical analysts. And smarter, because it’s no longer sufficient to only report what happened when. Augmented analytics help users understand why activities are occurring, and how to make the right adjustments moving forward. 

In this webinar, we’ll share how augmented analytics is transforming business intelligence and analytics. Join this webinar to learn:
- How consumer-friendly paradigms such as natural language and search allow business users to quickly create their own analytics 
- How machine learning can quickly interpret sophisticated concepts and metrics specific to your company 
- How artificial intelligence can proactively alert users to business trends and outliers

Using Augmented Analytics to Gain a Competitive Business Advantage

Is your organization ready to face unprecedented challenges in the marketplace? Join our discussion with CPG industry expert Laura Braunecker to hear her findings on:

- The most pressing obstacles facing CPG marketers today
- The approaches leading CPGs are taking to stay competitive
- The enhanced role analytics is playing

What's Next for Data-Driven CMOs in Consumer Goods

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What's Next for Data-Driven CMOs in Consumer Goods

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