Addressing Negative Online Reviews

Presented by

Brandt Niehaus, HBI and Clifford Davidson, Sussman Shank

About this talk

Online reviews and social media are a blessing and a curse. On one hand, attention on social media and online can drive business. On the other hand, negative reviews can have a significant negative impact. While reviewers have a right to express their opinions without fear of litigation, reviewers may also be held accountable for spreading falsehood that damages reputation or decreases revenue. This webcast will assist the hospitality professional to respond to negative reviews. It will provide the viewer background information intended to assist hospitality professionals in (1) distinguishing between expressions of opinion (which are protected) and statements of purported fact (which are not); (2) responding informally to negative reviews; (3) determining how legal counsel can efficiently and effectively assist; and (4) avoiding potential liability under state statutes that might apply in legal actions brought to curtail speech. The webinar will also overview principles established by very recent appellate court decisions pertaining to online reviews. About the presenter: Clifford S. Davidson, Attorney, Sussman Shank LLP, is a commercial litigator with jury trial experience. Throughout his career, he has focused on commercial contract disputes, entertainment and intellectual property litigation, First Amendment litigation, counseling in the areas of privacy and data security, and insurance coverage.

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