Hotel Industry Report: The Social Media Effect

Presented by

Bjorn Hanson and Donna Quadri-Felitti

About this talk

The webinar will report on the most comprehensive research to date about hotel social media. Social media plays an ever-increasing role in a hotel’s business; therefore, it is necessary for hoteliers to understand its use and impact. The research study was conducted by Bjorn Hanson, clinical professor, Tisch Center for Hospitality and Tourism at New York University, and Donna Quadri-Felitti, director and associate professor, School of Hospitality Management at Penn State University. Their study findings were based on responses of U.S. Hoteliers, just like you, and include investment, staffing, objectives, room nights generated, and differences and trends by location, size of hotel, franchised/managed and other attributes.

Related topics:

More from this channel

Upcoming talks (0)
On-demand talks (34)
Subscribers (1842)
Gain insight into hotel real estate investment. Check the temperature of the market. Preview the most recent hotel listings and obtain information from leaders in brokerage, franchise, finance and media.