The Hotel PIP

Presented by

Charlie Fritsch, HBI; Dan Couture, Choice Hotels and Kevin Brickner, Wyndham

About this talk

An improved economy brings rise in the dreaded hotel PIP. Hotel brands are requiring franchise property owners to deal with property improvement and deferred maintenance issues that were put on the back burner while the country weathered the economic downturn. The concept of reinvesting and improving your hotel to maintain and increase the asset’s value makes sense; however, with the economy showing only modest growth, hoteliers are reluctantly letting loose of the purse strings. Kevin Brickner, Vice President at Wyndham Worldwide and Daniel Couture, Sr. Director of Product Improvement at Choice Hotels International, join Charlie Fritsch, president of Hotel Brokers International to discuss the PIP process from inspection and negotiation to budgeting and execution.

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