Making Good Marketing Claims - Product Labeling Pitfalls
Making Good Marketing Claims - Product Labeling Pitfalls, Third-Party Certification, and "Green-Washing"
Recorded
Nov 3 2009
62 mins
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Presented by
Ken Odza, Ricardo Carvajal, Roberta Anderson, Alison Dennis, Jere Webb
Ken Odza, Ricardo Carvajal, Roberta Anderson, Alison Dennis, Jere Webb
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Making Good Marketing Claims - Product Labeling Pitfalls Recorded: Nov 3 2009 62 mins
Ken Odza, Ricardo Carvajal, Roberta Anderson, Alison Dennis, Jere WebbMaking Good Marketing Claims - Product Labeling Pitfalls, Third-Party Certification, and "Green-Washing" -
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Ken Odza, Steven Rowe, Monica Gelinas, Duff Bryant, Joel DahlgrenSeries Title: Bringing Environmentally Sustainable Food Products to Market - Important Business and Legal Issues
Session 1:
Where to Start? Developing and Financing Sustainable Food Products
Moderator:
Ken Odza, Stoel Rives LLP
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Steven Rowe, Darigold, Inc.
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- Title: Making Good Marketing Claims - Product Labeling Pitfalls
- Live at: Nov 3 2009 5:00 pm
- Presented by: Ken Odza, Ricardo Carvajal, Roberta Anderson, Alison Dennis, Jere Webb
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