Connecting Data Quality to the Business Bottom Line

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Presented by

Stewart Bond, Research Director at IDC & Tyler Warden, SVP Engineering & Products Deputy at Syniti

About this talk

One of the biggest challenges for data teams right now, is showing the bottom-line value of improving data quality to the business. While they know investing in the right areas of the business will unlock value, when executives hear data quality their eyes typically glaze over, unaware as to the connection between data quality and how it ultimately affects the metrics they value: revenue, costs, cash flow etc… For data and IT teams this disconnect results in a lack of funding and support for the data improvement initiatives they care about and know will work. So what can you do about it? We believe data and IT teams need a new story, a new way to position data quality as not just an essential component to smooth operations but also as a value driver for the business. In this webinar, data management experts, Syniti, and a guest speaker from the analyst firm IDC will overview: - How data has evolved as a topic in the boardroom - How data quality improvement can impact the bottom line - How through new data quality assessments, Syniti can display the anticipated value of data quality improvements in each aspect of your business. - How the Syniti Knowledge Platform can give you control over your data

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Syniti helps enterprises deliver data they trust to ignite growth and reduce risk. Data has the power to disrupt markets and break new boundaries. It inspires change and creates clarity to see what others cannot. As the world’s most valuable asset, trusted and understood data ignites the possibilities that turn ideas into iconic enterprises.