Customer Success - Helping British American Tobacco Build 'A Better Tomorrow'

Presented by

Steve Wilson, SVP Global Customer Success, Syniti and Mark Burns, Head of IT at British American Tobacco

About this talk

Join Syniti and British American Tobacco as they discuss the complete migration of all Reynold’s data and processes, taking on an increasingly broader role as the project progressed. Using Syniti’s eight-step migration methodology, an iterative, repeatable migration process, team of consultants, and the industry-leading Syniti Knowledge Platform (SKP), BAT successfully jumpstarted their Reynolds integration project. With the expertise of the Syniti team and the proven success of the SKP, BAT was able to accelerate its data transformation across critical business processes, including Procure-to-Pay, Order-to-Cash, Manufacturing and Logistics Execution – all processes that underpin BAT’s global target operating model, a centralized data warehouse for master data storage that feeds all other systems. Register now to find out more. British American Tobacco (BAT), headquartered in London, UK, is a large, multinational enterprise with annual revenues of £25.6B and more than 52,000 employees worldwide. BAT, established in 1902, has evolved into one of the world’s leading consumer goods companies.
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