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Adapting your digital presence for the post-lockdown consumer

As UK shops begin to reopen following a three-month lockdown, one thing is certain — consumer shopping behaviour has changed dramatically.

Record numbers of consumers have been turning to online and digital channels to source products and advice to suit their new lifestyles. The customer journey has become even more complex and fragmented — consumer purchasing decisions can happen over a course of two weeks or in an instant as inspiration strikes, across more channels than ever before. For brands and retailers, this has created a host of new challenges – how do you reach your customers to capitalise on discovery and encourage purchasing behaviours?

With more of us online than ever before, now is the time for brands and retailers to fully invest in diversifying and maximising their digital strategy.

In this webinar, we gather expert advice from ChannelAdvisor, leaders in e-commerce solutions, to provide actionable advice and best practice on how to develop your digital presence to effectively reach and engage with online consumers and build your competitive advantage in the immediate and longer-term.
Recorded Jul 16 2020 33 mins
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BRC & ChannelAdvisor
Presentation preview: Adapting your digital presence for the post-lockdown consumer

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  • Preparing your Supply Chain for the Golden Quarter Recorded: Sep 23 2020 52 mins
    BRC and IBM
    This next ‘golden quarter’ can help make or break retailers’ annual P&L. Until now, retailers have been able to make vital decisions on purchasing and fulfilment during this period based on historical data. This just isn’t going to cut it this year, as COVID continues to impact market conditions, disrupt supply chains and create a volatility in footfall which – with the ever-looming threat of a second wave and/or more localised lockdowns in the winter months ahead – defies precedent.

    We don’t know what Christmas on the high street will look like this year. But we can help you make the right, real-time decisions to meet consumer demand, maximise operational efficiencies and protect your bottom line during this crucial period.

    In partnership with IBM, we’ll bring you case studies, practical advice and world-leading expertise on using real-time intelligence (from traffic, to weather, to transport and health) to enhance your decision-making capabilities and maximise opportunities in the vital months ahead.

    Join this webinar to find out how you can:
    • Enhance your planning, buying and merchandising choices using real time data
    • Gain a dynamic view of your stock on-site and in transit to optimise your inventory decisions
    • Flex your operations in line with shifting consumer behaviours and touchpoints
    • Bring all of this together to maximise your customer loyalty and profit!
  • Maximising your Online Revenue Recorded: Aug 5 2020 42 mins
    BRC & Signifyd
    COVID has accelerated the digital shift with record numbers of people now shopping online. Shopping in-store will always remain a vital and valued part of the retail experience, but online consumerism is now more firmly embedded within our ‘new normal’.

    Retailers need to act now to optimise their revenue from online sales to prosper in this changed landscape and to protect and grow their bottom line.

    This means maximising good orders accepted, eliminating false declines and preventing chargebacks and consumer abuse. It also means responding to new rules on Strong Customer Authentication (SCA) coming into effect next year, to avoid added friction and further possible loss of sales.

    We’ve teamed up with Signifyd, the e-commerce experts, to provide practical advice and tips on how you can improve your online revenue now and embed these gains ahead of, and in compliance with, SCA.

    Who is this webinar for?
    •Colleagues with responsibility for IT security, fraud prevention, revenue protection, finance, e-commerce and payments

    What will you take away?
    •Insight into how and where revenue is lost online
    •Data on online consumer behaviours and sticking points
    •Steps to optimise and protect your online sales revenue
    •Actions to get ahead of and ensure readiness for SCA
  • Reinventing Your In-Store Experience Recorded: Jul 29 2020 52 mins
    BRC & Validify
    In recent years, retailers have been grappling with how to re-invent their in-store experience to engage with the modern shopper, boost footfall and maximise in-store sales.

    COVID-19 has brought a new urgency, as retailers seek to attract shoppers back to the high-street amid an accelerated shift to online.

    But what does “reinvention” of the store look like in this context? What do customers want and need now - and in the future? And which innovations are going to bring tangible benefits to your business?

    We’ve teamed up with Validify to look at what some of the leading retailers are doing in this space - using case studies to review which technologies they’re employing and how they’re using this to generate competitive advantage. We’ll top and tail with practical advice on how you can assess which solutions are right for your business - saving you time and money and ensuring you get maximum return for your investment.

    What will you take away?
    •Insight into customer needs, behaviours and expectations in-store
    •Awareness of which technologies are being employed - and how
    •Understanding of how these technologies are generating competitive advantage – and benefiting consumers
    •Assessment of which technologies are right for your business
    •Knowledge of how and where to find the right solutions

    Insights will be pulled from the latest report Validify and the BRC have partnered on which is available to access for free in the attachments of this webinar.

    We would like to thanks the sponsors of the report:
    Rackspace, emerchantpay, RedAnt, Appointedd, Go Instore and Proximity Insight
  • Adapting your digital presence for the post-lockdown consumer Recorded: Jul 16 2020 33 mins
    BRC & ChannelAdvisor
    As UK shops begin to reopen following a three-month lockdown, one thing is certain — consumer shopping behaviour has changed dramatically.

    Record numbers of consumers have been turning to online and digital channels to source products and advice to suit their new lifestyles. The customer journey has become even more complex and fragmented — consumer purchasing decisions can happen over a course of two weeks or in an instant as inspiration strikes, across more channels than ever before. For brands and retailers, this has created a host of new challenges – how do you reach your customers to capitalise on discovery and encourage purchasing behaviours?

    With more of us online than ever before, now is the time for brands and retailers to fully invest in diversifying and maximising their digital strategy.

    In this webinar, we gather expert advice from ChannelAdvisor, leaders in e-commerce solutions, to provide actionable advice and best practice on how to develop your digital presence to effectively reach and engage with online consumers and build your competitive advantage in the immediate and longer-term.
  • Coronavirus: How Can Retailers Manage Local Supply Chain Demands? Recorded: May 28 2020 41 mins
    BRC & SAS UK and Ireland
    We are in unprecedented times. Supply and demand across the industry has changed beyond recognition as we, as a nation, act to respond to the Coronavirus. Retailers need to manage and optimise their supply chains to cope with the current crisis. Forecasting demand and ensuring supply of essential and non-essential goods - in-store and online – as we enter different phases of the outbreak, with no blueprint to fall back on, is a huge test for retailers of all shapes and sizes.

    SAS UK and Ireland are working with a number of retailers right now to try and help them address this fundamental challenge. We are bringing them in to share the learning and offer practical advice and solutions to help you through this immediate period, and as we begin to recover from the worst of this global pandemic.

    Why join?
    •Gain insight into the pattern of demand and supply across the retail industry right now
    •Understand how other retailers have been working to forecast and manage their supply and demand during these unprecedented times
    •Find out how other retailers have been optimising their supply chains to deal with the current crisis
    •Gain advice on what you can do to best manage your supply and demand in the immediate term
    •Explore how you can effectively forecast and manage your supply and demand as we enter different phases of this pandemic
  • Coronavirus: What Are The Global Supply Chain Implications Right Now? Recorded: May 13 2020 58 mins
    BRC & IBM
    The Coronavirus pandemic has caused unprecedented levels of disruption and instability to global manufacturing and supply chains. Countries are struggling to maintain production and keep their supply routes open as they enter different phases of the pandemic.

    As the virus spreads in waves across the globe, the availability and flow of goods from different countries and regions will continue to peak and trough. Retailers need to understand how the situation is evolving so they can contingency plan and flex their purchasing and supply chain operations in response.

    Join this discussion with IBM, one of the world’s largest international technology companies, to assess intelligence on the ground and help provide a clearer picture of the immediate and likely longer-term global trading situation.
  • What is a trade deal? Breaking down the UK-EU negotiations in 2020 Recorded: Feb 25 2020 49 mins
    William Bain, BRC
    In March, the UK and EU will commence the negotiations (apparently to be concluded by the end of the year) on the future UK-EU relationship after EU exit, including the key issues of cross-border trading terms affecting retailers. Our forthcoming webinar will explore some of the basic issues you will need to know by the end of this year, such as:
    • The WTO system and key agreements, eg. on SPS and TBT.
    • What is a regional trade agreement?
    • Negotiating tariffs between preferential trading partners.
    • Rules of Origin.
    • Typical chapters & outline of an EU trade agreement.
    • What are MFN clauses?
    • The Political Declaration and UK/EU mandates.
  • Supply Chains: Your Route to Sustainability Recorded: Jan 15 2020 28 mins
    BRC & DP World London Gateway
    Retailers are working hard to develop and implement more environmentally friendly and sustainable practices through their direct operations.

    Ensuring this is replicated through the supply chain can help to further efficiency, increase competitive advantage and bolster retailers’ environmental credentials. However, with the reliance on third parties, embedding transparent and sustainable practices can be more complicated and harder to achieve. But there are some simple steps you can take.

    We team up with DP World London Gateway to offer case studies and top tips on the quick and low-cost things you can do to improve sustainability in your own supply chains. Plus, provide advice on the questions you should be asking and what you can expect from your suppliers.
  • Brexit: Implications for VAT and Indirect Taxes Recorded: Nov 7 2019 59 mins
    BRC & MHA MacIntyre Hudson
    With all the changes and confusion surrounding Brexit, we sit down to consider what options are still on the table with regards to VAT and indirect taxation, and the risks for retailers.

    Even though the outcome and timing of Brexit is still unclear, being fully aware of the possibilities and steps you can take to mitigate your exposure to burdensome extra red tape, effects on cashflow, and even new liability for taxation is essential for your company.

    Join William Bain, our Trade and Policy expert, and our partners at MHA, as we outline the various Brexit end scenarios still in play; and offer advice on how you can plan and prepare for the different eventualities.
  • Practical Advice On Driving Cost Efficiencies Recorded: Sep 26 2019 37 mins
    BRC and Trustly
    There are more payment methods than ever before. The costs associated with taking payments are also numerous and growing – whether it’s Merchant Service Charges, bad debt, losses, Cash-In-Transit, or related administration costs. Last year, these associated costs rose to £1.23 billion across the retail industry.

    Staying ahead of changing purchasing behaviours and technologies while managing the growing transaction costs, is now a core challenge for all UK retailers - big and small.

    Our Payments expert, alongside our partners at Trustly, will provide practical advice on how you can assess and take steps to reduce your transaction costs while optimising your payment technologies to meet business needs and customer demands.
  • Navigating the future of work Recorded: Sep 3 2019 35 mins
    BRC & Kronos
    Tune in on the 3rd September at 2pm to join discussions on how the delivery of the ‘Good Work Plan’ and recent ECJ rulings will impact the future of work and how technology can empower your workforce to deliver sustainable performance.
  • Payments & Retail: the impact of friendly fraud Recorded: Aug 22 2019 57 mins
    BRC & The Chargeback Company
    This webinar will explore how retailers can manage payment disputes and stop revenue loss with key trend analysis and case study examples.
  • National Minimum Wage: Identifying and Mitigating Risk Recorded: Jul 10 2019 41 mins
    BRC, PwC
    In this webinar, with experts from PwC, we will discuss progress with regulatory reform, delve into the complexity of the current legislation and provide practical advice on how to manage risk as the legislation evolves (including the current NMW consultation), all brought to life with a number of case studies.
  • The financial impact of a cyber-attack Recorded: Jun 26 2019 56 mins
    James Martin, Crime and Security Advisor, BRC & Giles Taylor, Head of Data & Cyber Security, Data Services, Lloyds Bank
    In a world of increasing digitalisation, where homes, businesses and wider infrastructure are more connected than ever, the impact associated with cyber-attacks is growing.

    Cyber threat to business should be taken seriously, The BRC Crime Survey 2019 reported that between 1st April 2017 to 31st March 2018 the combined cost of spending on crime prevention and losses from crime to the industry was £1.9 billion, and although retailers are spending 17% more on cybersecurity than last year, nearly 80% of the retailers surveyed have seen an increase in the number of attacks and/or breaches.

    BRC and Lloyds are coming together to support BRC members to understand and manage their financial exposure to potential cyber-attacks.

    This webinar will discuss the evolution of the cyber threat and will help prepare retailers on the steps they can take not only to prepare but how to both respond and recover financially and operationally from an attack.
  • GDPR One Year On: what should retailers be considering now? Recorded: May 21 2019 45 mins
    BRC, PwC
    This webcast from the BRC, in association with PwC, will help retailers navigate the complexity of current legislation. It will give practical advice on how to manage risk as the legislation evolves and will bring all this to life with a number of case studies.
  • EU Settlement Scheme - what retailers need to know Recorded: Apr 10 2019 58 mins
    BRC, Home Office
    The EU Settlement Scheme allows EEA citizens currently resident in the UK, and their family members, to continue living in the UK after the UK leaves the EU. This webinar, delivered in partnership with the Home Office, will provide retail employers:
    • with key information about the scheme to support colleagues secure their status and;
    • information regarding employers’ right to work obligations.
  • Optimising the online customer journey Recorded: Feb 13 2019 47 mins
    BRC / Forgerock
    With our partners at ForgeRock, this webinar will explore how retailers can effectively manage their customers’ identities to optimise the online user journey. Gain an understanding of how and what information you are collecting about your customers online and how you can use this to boost customer loyalty and ultimately growth in your online sales.
  • Predicting Risk in Retail Recorded: Feb 12 2019 20 mins
    BRC & AON
    Unforeseen events such as terrorist attacks or sudden shifts in weather, can impact on sales and footfall. In the new digital age, the real question is what are retailers doing with this knowledge? How are retail businesses using data that is now readily available to better understand risk?

    We will analyse the impact of non-damage events on retailer's revenue and how the use of data can simplify the process of identifying and predicting risk.
  • Brexit Webinar: Tech’s new frontier for cross-border trade Recorded: Feb 5 2019 46 mins
    BRC, DP World London Gateway
    Every day billions of pounds worth of goods flows through the United Kingdom on time-critical journeys to distant places around the world. With Brexit looming and uncertainty still on the future scope of trade arrangements between the UK and EU, one thing is clear; technology will play a much bigger role in customs and logistics in the coming decades.

    Better integrating new technology into the supply chain will limit the time getting goods in and out of ports and other border entry and exit points and will provide a solution to some of the challenges around higher consumer demand for food and non-food products.

    This webinar, with our partners at DP World, will set out the new ways in which technology can help companies transiting goods from the EU and other countries and how to deal with the regulatory and customs challenges that exiting the EU will present from March.
  • Transforming the Retail Employee Experience Recorded: Jan 31 2019 51 mins
    BRC / Kronos
    Exploring how retailers can effectively support their staff and maximise workforce productivity as the industry undergoes rapid transformation.

    Drawing on the wealth of workforce data collected by the BRC, our experts along with our partners at Kronos will offer insights and practical tips on how we can bring staff on board and embed positive employee experience as a key part of the change process.
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  • Title: Adapting your digital presence for the post-lockdown consumer
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  • Presented by: BRC & ChannelAdvisor
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