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Reinventing Your In-Store Experience

In recent years, retailers have been grappling with how to re-invent their in-store experience to engage with the modern shopper, boost footfall and maximise in-store sales.

COVID-19 has brought a new urgency, as retailers seek to attract shoppers back to the high-street amid an accelerated shift to online.

But what does “reinvention” of the store look like in this context? What do customers want and need now - and in the future? And which innovations are going to bring tangible benefits to your business?

We’ve teamed up with Validify to look at what some of the leading retailers are doing in this space - using case studies to review which technologies they’re employing and how they’re using this to generate competitive advantage. We’ll top and tail with practical advice on how you can assess which solutions are right for your business - saving you time and money and ensuring you get maximum return for your investment.

What will you take away?
•Insight into customer needs, behaviours and expectations in-store
•Awareness of which technologies are being employed - and how
•Understanding of how these technologies are generating competitive advantage – and benefiting consumers
•Assessment of which technologies are right for your business
•Knowledge of how and where to find the right solutions

Insights will be pulled from the latest report Validify and the BRC have partnered on which is available to access for free in the attachments of this webinar.

We would like to thanks the sponsors of the report:
Rackspace, emerchantpay, RedAnt, Appointedd, Go Instore and Proximity Insight
Recorded Jul 29 2020 52 mins
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Presented by
BRC & Validify
Presentation preview: Reinventing Your In-Store Experience

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  • Retail Stats, Facts and Trends Recorded: Feb 24 2021 38 mins
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    This will be framed within the wider economic context. The team will present forecasts of retail sales and prices for the year. Against the backdrop of a potential rise in unemployment, will pent-up demand be released or will heightened uncertainty be an incentive for higher saving? Find out by tuning in!
  • Rules of Origin: Application and Ways to Mitigate Business Impact Recorded: Feb 17 2021 61 mins
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    The Trade and Co-operation Agreement between the UK and the EU includes new Rules of Origin, stipulating which goods are, and are not, subject to zero tariffs.

    The rules are very complex, with different rules applying to non-specific and product specific goods.

    There are also complications in how zero tariffs are applied to these goods when they cross in and out of different customs territories.

    In this webinar, our Trade Policy Expert, William Bain, along with our partners at Deloitte will help explain the new Rules, how they are being applied and what this means in practice for your supply and distribution chains.

    We’ll provide guidance on the processes for claiming zero tariffs on non-specific and product specific goods - including what supporting documentation and suppliers’ declarations you need.

    We’ll also provide advice on what you can do to mitigate the impacts and associated costs of the new Rules on your business.

    This webinar will be specifically relevant and helpful for colleagues responsible for customs, operations and logistics, as well as legal.
  • How COVID-19 Is Changing Cyber-Security Recorded: Feb 2 2021 44 mins
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    Cyber security is not a luxury but a necessity. The latest expectation for organisations is not if you will suffer an attack, but when. Retailers are increasingly coming to understand that they are an attractive sector to cyber criminals. No organisation is too big, too small, or too well protected to be a target and an appropriate understanding of risks and exposures is essential to build an effective cyber security strategy.

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    This webinar will be invaluable to those responsible for the security and commercial success of retail organisations: Risk Managers, Insurance Managers, CEOs, CISOs, responsible directors and board members, Heads of IT, Ecommerce Directors, DPOs, PR and Corporate Affairs who would be responsible for communications in the event of an attack.
  • The End of Transition Period Recorded: Dec 17 2020 94 mins
    British Retail Consortium
    New UK Government guidance has been published in the last few days on the arrangements for the End of the Transition Period. This provides further clarity in areas like food, electrical and industrial products, VAT, customs, and good movements to NI covered in our November webinar. Join the BRC's Policy Team for an update webinar on Thursday 17 December at 11am to share with you what you need to know from this latest guidance.

    The webinar will be presented by the BRC's policy team including William Bain, Aodhan Connolly, Vanessa Richardson, David Bolton and Elizabeth Andoh-Kesson.
  • Introducing the Trader Support Service (TSS): Session 3 Recorded: Dec 2 2020 61 mins
    BRC, Fujitsu, Trader Support Service
    In less than two months’ time, the UK will leave the EU’s Single Market and Customs Union when the transition period ends on 31 December 2020. From 1 January 2021, the ‘Northern Ireland Protocol’ will take effect, at which point customs declarations as well as safety and security declarations will be needed for goods moving from GB to NI to ensure:

    •tariffs are not paid on trade within the UK
    •Northern Ireland can benefit from UK Free Trade Agreements
    •goods destined for Ireland (ie the EU) pay tariffs when they should.

    If you move goods from GB to NI, then the Trader Support Service will help ensure that smooth flow of goods continues. It’s important that you act now, joining thousands of companies that have already registered.
    Please join us for the third and final session where we will go through the TSS operation including NI Protocol requirements in more detail and answer all your questions. We will cover:

    •What the Trader Support Service does and does not do, and how it will work as a customs intermediary service for NI trade
    •What you need to do to be ready to keep your goods moving from 1st January 2021 in compliance with the NI Protocol
    •Confirmation of the services provided by TSS
    •More detailed process flow information on these routes
    •An overview of the automated upload process
    •Updates on latest HMRC policy developments e.g. not at risk process
    •A recap of the education modules on offer
    •The on-boarding process
    •Readiness Checklists
    •Q&A
  • Preparing for new customs and VAT arrangements from 1 January Recorded: Nov 26 2020 58 mins
    BRC and Deloitte
    New customs and VAT arrangements come into force at the end of the transition period on 1 January 2021.

    Retailers need to be fully prepared in order to implement and comply with these new rules and processes – and to mitigate disruption to the import and export of goods while minimising associated costs.

    In conjunction with Deloitte, our Annual Trade Partner for 2020/21, we’ll set out exactly what the new rules are, how they’ll be applied and what you need to do to ensure compliance and reduce your financial and business risk.

    Why attend:
    Understand:
    • The new “one state, two system” rules
    • New processes and requirements on EU imports into GB
    • Implications for exporting into the EU – including third country rules on trade in goods
    • New rules governing goods movements between GB and Northern Ireland
    Gain practical advice:
    • On actions to take now to reduce your financial exposure
    • How to ensure compliance and minimise costs from 1 January
    Ask the experts
    • Put your questions direct to customs and tax experts at Deloitte
    • Speak to our BRC Trade expert, William Bain
  • The End of Transition Period Readiness Recorded: Nov 12 2020 90 mins
    British Retail Consortium
    With the end of the transition period rapidly approaching, UK retailers need to be prepared for leaving the Customs Union and the Single Market on January 1st.

    With a huge amount of uncertainty and plans still yet to be decided, it’s essential that you and your business are well prepared, whatever the outcome.

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    Agenda:

    Leaving the Customs Union and Single Market on 1 January: Key Actions to Take Now (0.00-12:11)

    Food Regulation in GB for Imports and Exports after 1 January

    -> Food Labelling (12:12-29:29)

    -> Food Safety Management and Controls (29:30-48:38)

    Electrical and Chemical Goods: Key Readiness Steps (48:49-1:07:03)

    Implementing the Protocol: Getting Goods to and from NI (1:07:04-1:17:26)

    Q&A (1:17:27-1:29:46)
  • Session 2: A Deeper Dive into the Trader Support Service (TSS) Recorded: Nov 11 2020 61 mins
    BRC, Trader Support Services, Fujitsu
    Join us in the second session where we will go through the TSS operation in more detail and answer more of your questions.

    We will cover:

    • What the Northern Ireland Protocol means for your business
    • How to prepare for the changes that result from the implementation of the Northern Ireland Protocol
    • What the Trader Support Service does, and how it will work as a customs intermediary service for NI trade
    • What you need to do to be ready to keep your goods moving from 1st January 2021
  • Introducing the Trader Support Service (TSS) Recorded: Nov 6 2020 64 mins
    BRC, Trader Support Service, Fujitsu
    From 1 January 2021, the ‘Northern Ireland Protocol’ will take effect to avoid a hard border on the island of Ireland, whilst ensuring the UK, including Northern Ireland, can leave the EU as a whole.

    The Protocol means that UK authorities apply EU customs rules to goods entering Northern Ireland. This means that from 1 January 2021 electronic import declarations as well as safety and security declarations will be required for goods moving from Great Britain to Northern Ireland.

    HM Government have launched a new, free support service for firms involved in the movement of goods to Northern Ireland, to help them adapt to the new processes.

    If your organisation moves goods between Great Britain and Northern Ireland, then the new Trader Support Service (TSS) is here to help you prepare to ensure that your goods continue to move smoothly from 1 January 2021.

    The retail sector will be affected by the changes brought about by the implementation of the Northern Ireland Protocol on 1 January, 2021. Retailers, and their eco-system of suppliers should be preparing for the new reality of trade across the GB-NI boundary.

    The Service provides a digital-first solution to support new declarations procedures for goods originating in Great Britain and moving to Northern Ireland, using information provided by traders and carriers.
    Join this webinar, the first in a 3-part series, to understand:

    •What the Northern Ireland Protocol means for your business
    •How to prepare for the changes that result from the implementation of the Northern Ireland Protocol
    •What the Trader Support Service does, and how it will work as a customs intermediary service for NI trade
    •What you need to do to be ready to keep your goods moving from 1st January 2021.
  • Using Customer Data to Drive Business Growth Recorded: Oct 20 2020 54 mins
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    In the context of ongoing and rapid shifts in customer trends and behaviours, only 18% of consumers believe their last shopping experience was truly customer centric. This is a wide gap for retailers to bridge, with customer experience now a key differentiator and crucial factor in driving business regrowth.

    Retailers can no longer rely on the historical picture of their customer – they need to understand what they’re doing, thinking, feeling right now, in real time, to quickly adapt to meet their needs.

    But how can you pick up all the different signals when customers are engaging with you across a complex range of channels - and via multiple touch-points from the start to end of their customer journey? And how can you bring all this information together in a meaningful way to quickly make the right decisions for your business?

    We know this is a really complex area and that getting it right has huge implications for your bottom line. So we’ve asked Medallia and Kantar, experts in customer experience, to come in and provide some really practical, actionable advice and guidance.
  • Preparing your Supply Chain for the Golden Quarter Recorded: Sep 23 2020 52 mins
    BRC and IBM
    This next ‘golden quarter’ can help make or break retailers’ annual P&L. Until now, retailers have been able to make vital decisions on purchasing and fulfilment during this period based on historical data. This just isn’t going to cut it this year, as COVID continues to impact market conditions, disrupt supply chains and create a volatility in footfall which – with the ever-looming threat of a second wave and/or more localised lockdowns in the winter months ahead – defies precedent.

    We don’t know what Christmas on the high street will look like this year. But we can help you make the right, real-time decisions to meet consumer demand, maximise operational efficiencies and protect your bottom line during this crucial period.

    In partnership with IBM, we’ll bring you case studies, practical advice and world-leading expertise on using real-time intelligence (from traffic, to weather, to transport and health) to enhance your decision-making capabilities and maximise opportunities in the vital months ahead.

    Join this webinar to find out how you can:
    • Enhance your planning, buying and merchandising choices using real time data
    • Gain a dynamic view of your stock on-site and in transit to optimise your inventory decisions
    • Flex your operations in line with shifting consumer behaviours and touchpoints
    • Bring all of this together to maximise your customer loyalty and profit!
  • Maximising your Online Revenue Recorded: Aug 5 2020 42 mins
    BRC & Signifyd
    COVID has accelerated the digital shift with record numbers of people now shopping online. Shopping in-store will always remain a vital and valued part of the retail experience, but online consumerism is now more firmly embedded within our ‘new normal’.

    Retailers need to act now to optimise their revenue from online sales to prosper in this changed landscape and to protect and grow their bottom line.

    This means maximising good orders accepted, eliminating false declines and preventing chargebacks and consumer abuse. It also means responding to new rules on Strong Customer Authentication (SCA) coming into effect next year, to avoid added friction and further possible loss of sales.

    We’ve teamed up with Signifyd, the e-commerce experts, to provide practical advice and tips on how you can improve your online revenue now and embed these gains ahead of, and in compliance with, SCA.

    What will you take away?
    •Insight into how and where revenue is lost online
    •Data on online consumer behaviours and sticking points
    •Steps to optimise and protect your online sales revenue
    •Actions to get ahead of and ensure readiness for SCA
  • Reinventing Your In-Store Experience Recorded: Jul 29 2020 52 mins
    BRC & Validify
    In recent years, retailers have been grappling with how to re-invent their in-store experience to engage with the modern shopper, boost footfall and maximise in-store sales.

    COVID-19 has brought a new urgency, as retailers seek to attract shoppers back to the high-street amid an accelerated shift to online.

    But what does “reinvention” of the store look like in this context? What do customers want and need now - and in the future? And which innovations are going to bring tangible benefits to your business?

    We’ve teamed up with Validify to look at what some of the leading retailers are doing in this space - using case studies to review which technologies they’re employing and how they’re using this to generate competitive advantage. We’ll top and tail with practical advice on how you can assess which solutions are right for your business - saving you time and money and ensuring you get maximum return for your investment.

    What will you take away?
    •Insight into customer needs, behaviours and expectations in-store
    •Awareness of which technologies are being employed - and how
    •Understanding of how these technologies are generating competitive advantage – and benefiting consumers
    •Assessment of which technologies are right for your business
    •Knowledge of how and where to find the right solutions

    Insights will be pulled from the latest report Validify and the BRC have partnered on which is available to access for free in the attachments of this webinar.

    We would like to thanks the sponsors of the report:
    Rackspace, emerchantpay, RedAnt, Appointedd, Go Instore and Proximity Insight
  • Adapting your digital presence for the post-lockdown consumer Recorded: Jul 16 2020 33 mins
    BRC & ChannelAdvisor
    As UK shops begin to reopen following a three-month lockdown, one thing is certain — consumer shopping behaviour has changed dramatically.

    Record numbers of consumers have been turning to online and digital channels to source products and advice to suit their new lifestyles. The customer journey has become even more complex and fragmented — consumer purchasing decisions can happen over a course of two weeks or in an instant as inspiration strikes, across more channels than ever before. For brands and retailers, this has created a host of new challenges – how do you reach your customers to capitalise on discovery and encourage purchasing behaviours?

    With more of us online than ever before, now is the time for brands and retailers to fully invest in diversifying and maximising their digital strategy.

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  • Coronavirus: How Can Retailers Manage Local Supply Chain Demands? Recorded: May 28 2020 41 mins
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    SAS UK and Ireland are working with a number of retailers right now to try and help them address this fundamental challenge. We are bringing them in to share the learning and offer practical advice and solutions to help you through this immediate period, and as we begin to recover from the worst of this global pandemic.

    Why join?
    •Gain insight into the pattern of demand and supply across the retail industry right now
    •Understand how other retailers have been working to forecast and manage their supply and demand during these unprecedented times
    •Find out how other retailers have been optimising their supply chains to deal with the current crisis
    •Gain advice on what you can do to best manage your supply and demand in the immediate term
    •Explore how you can effectively forecast and manage your supply and demand as we enter different phases of this pandemic
  • Coronavirus: What Are The Global Supply Chain Implications Right Now? Recorded: May 13 2020 58 mins
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    The Coronavirus pandemic has caused unprecedented levels of disruption and instability to global manufacturing and supply chains. Countries are struggling to maintain production and keep their supply routes open as they enter different phases of the pandemic.

    As the virus spreads in waves across the globe, the availability and flow of goods from different countries and regions will continue to peak and trough. Retailers need to understand how the situation is evolving so they can contingency plan and flex their purchasing and supply chain operations in response.

    Join this discussion with IBM, one of the world’s largest international technology companies, to assess intelligence on the ground and help provide a clearer picture of the immediate and likely longer-term global trading situation.
  • What is a trade deal? Breaking down the UK-EU negotiations in 2020 Recorded: Feb 25 2020 49 mins
    William Bain, BRC
    In March, the UK and EU will commence the negotiations (apparently to be concluded by the end of the year) on the future UK-EU relationship after EU exit, including the key issues of cross-border trading terms affecting retailers. Our forthcoming webinar will explore some of the basic issues you will need to know by the end of this year, such as:
    • The WTO system and key agreements, eg. on SPS and TBT.
    • What is a regional trade agreement?
    • Negotiating tariffs between preferential trading partners.
    • Rules of Origin.
    • Typical chapters & outline of an EU trade agreement.
    • What are MFN clauses?
    • The Political Declaration and UK/EU mandates.
  • Supply Chains: Your Route to Sustainability Recorded: Jan 15 2020 28 mins
    BRC & DP World London Gateway
    Retailers are working hard to develop and implement more environmentally friendly and sustainable practices through their direct operations.

    Ensuring this is replicated through the supply chain can help to further efficiency, increase competitive advantage and bolster retailers’ environmental credentials. However, with the reliance on third parties, embedding transparent and sustainable practices can be more complicated and harder to achieve. But there are some simple steps you can take.

    We team up with DP World London Gateway to offer case studies and top tips on the quick and low-cost things you can do to improve sustainability in your own supply chains. Plus, provide advice on the questions you should be asking and what you can expect from your suppliers.
  • Brexit: Implications for VAT and Indirect Taxes Recorded: Nov 7 2019 59 mins
    BRC & MHA MacIntyre Hudson
    With all the changes and confusion surrounding Brexit, we sit down to consider what options are still on the table with regards to VAT and indirect taxation, and the risks for retailers.

    Even though the outcome and timing of Brexit is still unclear, being fully aware of the possibilities and steps you can take to mitigate your exposure to burdensome extra red tape, effects on cashflow, and even new liability for taxation is essential for your company.

    Join William Bain, our Trade and Policy expert, and our partners at MHA, as we outline the various Brexit end scenarios still in play; and offer advice on how you can plan and prepare for the different eventualities.
  • Practical Advice On Driving Cost Efficiencies Recorded: Sep 26 2019 37 mins
    BRC and Trustly
    There are more payment methods than ever before. The costs associated with taking payments are also numerous and growing – whether it’s Merchant Service Charges, bad debt, losses, Cash-In-Transit, or related administration costs. Last year, these associated costs rose to £1.23 billion across the retail industry.

    Staying ahead of changing purchasing behaviours and technologies while managing the growing transaction costs, is now a core challenge for all UK retailers - big and small.

    Our Payments expert, alongside our partners at Trustly, will provide practical advice on how you can assess and take steps to reduce your transaction costs while optimising your payment technologies to meet business needs and customer demands.
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  • Live at: Jul 29 2020 1:00 pm
  • Presented by: BRC & Validify
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