Customizing the Consumer Journey with Amazon Personalize

Presented by

Mark McQuade, Lead Solutions Architect, Data Science, Onica

About this talk

Machine learning is being increasingly used to improve customer engagement by powering personalized product and content recommendations, tailored search results, and targeted marketing promotions. However, developing the machine-learning capabilities necessary to produce these sophisticated recommendation systems can be complex. Amazon Personalize allows developers with no prior machine learning experience or knowledge to easily build sophisticated personalization capabilities into their applications, using machine learning technology perfected from years of use on Amazon.com. Join us for a webinar to learn more about how to easily build personalization capabilities using Amazon Personalize. What we’ll cover: What is Amazon Personalize? How does Amazon Personalize work? How you can use Amazon Personalize in your business today and how you can use your data Building a recommendation algorithm vs. utilizing Amazon Personalize Demo evaluating the Amazon Personalize service

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Onica is one of the largest and fastest-growing Amazon Web Services (AWS) Premier Consulting Partners in the world, helping companies enable, operate, and innovate on the cloud. Our webinars will provide insight, best practices and tips, gathered from years of AWS experience, on topics from migration strategy to cloud application and data engineering solutions.