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Customizing The Consumer Journey with Amazon Personalize

Machine learning is being increasingly used to improve customer engagement by powering personalized product and content recommendations, tailored search results, and targeted marketing promotions. However, developing the machine-learning capabilities necessary to produce these sophisticated recommendation systems can be complex. Amazon Personalize allows developers with no prior machine learning experience or knowledge to easily build sophisticated personalization capabilities into their applications, using machine learning technology perfected from years of use on Amazon.com. Join us for a webinar to learn more about how to easily build personalization capabilities using Amazon Personalize.

What we’ll cover:

What is Amazon Personalize?
How does Amazon Personalize work?
How you can use Amazon Personalize in your business today and how you can use your data
Building a recommendation algorithm vs. utilizing Amazon Personalize
Demo evaluating the Amazon Personalize service
Recorded Feb 18 2020 58 mins
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Presented by
Mark McQuade, Lead Solutions Architect, Data Science, Onica
Presentation preview: Customizing The Consumer Journey with Amazon Personalize

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  • Application Modernization: A Roadmap To Cloud-Native Transformation Apr 21 2020 6:00 pm UTC 75 mins
    Taylor Bird, VP of AWS Products and Services at Onica & Curtis Rissi, Sr. Solutions Architect at AWS
    Modernization is the process of progressively transforming applications, infrastructure and processes so that organizations can achieve the availability, scalability, business agility, and cost optimization benefits of running in the cloud. As such, modernization is a multi-dimensional approach, where you have to look at not only each individual app, but also the processes surrounding each app.

    There are 3 main pathways that can be used to approach this, largely based on the age of the application, its need to change, and your ability to change it. By following one of these pathways, you will be able to leverage the AWS Cloud as the destination for modernization of an existing application system, solution, or workload. Join us for our virtual event to learn which application modernization path is best for you.

    What we’ll cover:
    - The spectrum of Cloud Adoption and the business benefits of each strategy
    - The optimal paths for your applications including Cloud Native Replatforming, Container Adoption and Serverless Application Development
    - How to build self-healing, auto-scaling, serverless applications
    - How to reduce complexity and scale effortlessly by leveraging the container ecosystem
    - How to increase the elasticity and responsiveness of large workloads by adopting cloud native services
  • Modern Cloud Adoption: Reimagine your Journey to the Cloud Apr 14 2020 6:00 pm UTC 75 mins
    Ross Lawrie, Customer Solutions Architect, Onica
    The cloud is no longer a destination you need to get to in order to start innovating, it’s where you innovate on day 1. For many businesses just getting to the cloud may not be the best first step. Adoption has expanded beyond migration. If your organization’s goal is to be “cloud-first”, digital transformation across all levels is vital before even thinking about technology. Join us for our webinar to learn about the benefits of modern cloud adoption and how to leverage best practices in the AWS Cloud.

    What we’ll cover:
    - The best ways to build your cloud foundational footprint
    - The optimal cloud native migrations paths for your workloads including automated migration and migration-as-code
    - How to develop new cloud-native solutions on AWS
    - How to improve the value of your data with data lakes, modern insights & analytics, and AI/ML
  • Accelerating Innovation with AI & ML Services on AWS Apr 2 2020 8:00 pm UTC 75 mins
    Mark McQuade, Lead Solutions Architect at Onica & Nirav Shah, Sr. Partner Solutions Architect at AWS
    Join AWS & Onica for our virtual event where we will take a closer look at the various tools and services enabling AI & ML Frameworks on the AWS Platform. Learn how to produce actionable results and solve business problems with AWS' Suite of AI & ML services. If you're looking to enhance your product offering, improve business efficiency or anticipate customer behavior, services like Amazon SageMaker can accelerate your path to production level solutions.

    What we’ll cover:
    - Overview of AWS AI services and machine learning platforms
    - Deep dive into learning engines supported on AWS
    - How industries are innovating with Forecasting & Prediction, Anomaly & Pattern Detection, and Machine Vision solutions powered by AWS
  • Optimize Your Cloud Adoption Journey: Paths, Strategies & Tools Apr 2 2020 6:00 pm UTC 75 mins
    Ross Lawrie, Customer Solutions Architect, Onica
    Join us for our virtual event to learn about the benefits of modern cloud adoption and how to leverage best practices. Migrating your applications to the AWS cloud gives you access to on-demand IT resources designed to help you innovate faster and gain better insights through data driven decisions. We’ll discuss ways to reduce your costs, while improving the scalability and reliability of your workloads.

    What we'll cover:
    - The benefits of Cloud Adoption including scalability, reliability, lower TCO, faster time to innovation & data driven decisions
    - Spectrum of Cloud Adoption & understanding where your business would benefit most within the spectrum
    - Cloud Adoption Paths including Cloud Foundation, Application First Mindset and Migration as Code
  • Predicting the Future with Amazon Forecast Recorded: Mar 31 2020 58 mins
    Mark McQuade, Lead Solutions Architect, Data Science at Onica & Nasko Grozdanov, Solutions Architect, Data Science at Onica
    Forecasting is the science of predicting the future based on historical trends, and building that into your future plans. Companies today use everything from simple spreadsheets to complex financial planning software to attempt to accurately forecast future business outcomes such as product demand, resource needs, or financial performance. Even with these tools, there still remains a struggle to produce accurate forecasts for large sets of data that have irregular trends.

    Enter Amazon Forecast. Amazon Forecast is able to use machine learning to combine time series data with additional variables to build forecasts. This service falls in the AWS AI services suite and requires no machine learning experience to get started. You only need to provide historical data, plus any additional data that you believe may impact your forecasts. Once you provide your data, Amazon Forecast will automatically examine it, identify what is meaningful, and produce a forecasting model capable of making predictions that are up to 50% more accurate than looking at time series data alone.

    What we will cover:
    - The importance of time-series forecasting
    - The science of predicting the future
    - Introduction to Amazon Forecast
    - Walk through of how Amazon Forecast works
    - How you can get started with Amazon Forecast using your own data
    - Amazon Forecast demo
  • Monitoring & Logging on AWS Recorded: Mar 13 2020 43 mins
    James McMillan, Cloud Engineer at Onica
    Join us to learn about the various AWS Monitoring and Logging services, and how they can help you with customer experience, performance, cost, and overall learning and improvement. We will be deep diving into Amazon CloudWatch, AWS CloudTrail, AWS Config, and Amazon VPC. Additionally, we will provide insight on customizing capabilities and integration with other AWS services.

    What we'll cover:
    - How do I capture, view and act on resource availability and state changes?
    - How do I track the key performance indicators across AWS resources?
    - How do I track API calls within my AWS accounts?
    - How do I track cost within my AWS accounts?
    - How do the monitoring and logging capabilities integrate with other AWS services?
  • Modern Data Engineering on AWS Recorded: Mar 11 2020 50 mins
    Chris O'Malley, Practice Director in Cloud Native Development at Onica
    Come join us to learn about how you can create a successful modern data engineering environment on AWS! We will discuss data lakes, data streaming and data querying. By leveraging data lakes, you are able to improve the agility, scalability and flexibility of your workloads, making it possible to use multiple types of analytics & machine learning tools to gain better insight.

    What We’ll Cover:
    - What are data lakes and what makes them effective?
    - How to push data to the data lake
    - ETL vs ELT
    - Data streaming
    - Data querying
  • Customizing The Consumer Journey with Amazon Personalize Recorded: Feb 18 2020 58 mins
    Mark McQuade, Lead Solutions Architect, Data Science, Onica
    Machine learning is being increasingly used to improve customer engagement by powering personalized product and content recommendations, tailored search results, and targeted marketing promotions. However, developing the machine-learning capabilities necessary to produce these sophisticated recommendation systems can be complex. Amazon Personalize allows developers with no prior machine learning experience or knowledge to easily build sophisticated personalization capabilities into their applications, using machine learning technology perfected from years of use on Amazon.com. Join us for a webinar to learn more about how to easily build personalization capabilities using Amazon Personalize.

    What we’ll cover:

    What is Amazon Personalize?
    How does Amazon Personalize work?
    How you can use Amazon Personalize in your business today and how you can use your data
    Building a recommendation algorithm vs. utilizing Amazon Personalize
    Demo evaluating the Amazon Personalize service
  • Introduction to AWS Lake Formation Recorded: Dec 11 2019 43 mins
    Mark McQuade, Lead Solutions Architect in Data Science & Engineering at Onica
    Using AWS Lake Formation simplifies the old process of setting up and managing data lakes, which can often require a multitude of time consuming manual tasks. What are Data lakes, and AWS Lake Formation? Join us for this webinar to find out, and learn more about understanding, and the benefits of choosing AWS Lake Formation


    What we will cover:

    - What are Data lakes?
    - The value of a data lake
    - What is AWS Lake Formation?
    - Why should you Choose AWS Lake Formation?
    - Understanding AWS Lake Formation
  • Getting Started with Amazon Textract Recorded: Nov 21 2019 37 mins
    Mark McQuade, Lead Solutions Architect, Data Science at Onica and Tanya Vucetic, Solutions Architect, Data Science at Onica
    Traditional data extraction tools have several limitations, preventing users from achieving their desired outcomes. Enter Amazon Textract. Join us for a webinar to learn more about this service which allows the user to extract text and data automatically from scanned documents. Amazon Textract not only utilizes optical character recognition (OCR), but goes beyond identifying the contents of fields within forms as well as information stored within tables. No more custom code entering or manual transcription required!

    WHAT WE'LL COVER:
    - What is Amazon Textract
    - Challenges with traditional OCR tools
    - Benefits of using Amazon Textract over traditional OCR tools
    - How Amazon Textract will solve your business problem
    - Specific use cases
    - Demo of how you can use Amazon Textract in your business with a document search bot
  • AWS Cost Optimization: Best Practices, Tips & Tools Recorded: Nov 20 2019 60 mins
    Danny Gelber, Director of Cloud Optimization from Onica, & Chris Suchy, Senior Technical Account Manager from CloudHealth
    Are you wondering how you can cut back on your cloud spend? Learn how you can quickly discover what may be increasing your spend on AWS, and some tips and tricks on how to reduce it. Join us for this webinar to learn how to best optimize your spend on AWS, and cut out any waste you may have. By using CloudHealth you are able to analyze and track your spend, helping you better predict what your spend should look like.



    What we’ll cover:
    - An introduction to cost optimization and savings on AWS
    - Gain visibility into which lines of business and projects are driving up costs
    - Track spending trends to enhance accountability and predictability
    - Get actionable recommendations for optimizing costs
  • Getting Started with Amazon Textract Recorded: Oct 29 2019 38 mins
    Mark McQuade, Lead Solutions Architect, Data Science at Onica and Tanya Vucetic, Solutions Architect, Data Science at Onica
    Traditional data extraction tools have several limitations, preventing users from achieving their desired outcomes. Enter Amazon Textract. Join us for a webinar to learn more about this service which allows the user to extract text and data automatically from scanned documents. Amazon Textract not only utilizes optical character recognition (OCR), but goes beyond identifying the contents of fields within forms as well as information stored within tables. No more custom code entering or manual transcription required!

    WHAT WE'LL COVER:
    - What is Amazon Textract
    - Challenges with traditional OCR tools
    - Benefits of using Amazon Textract over traditional OCR tools
    - How Amazon Textract will solve your business problem
    - Specific use cases
    - Demo of how you can use Amazon Textract in your business with a document search bot
  • IoT Security: Prevent Your Devices from Becoming Attack Vectors Recorded: Jul 18 2019 43 mins
    Amir Kashani, VP, Cloud Native Development at Onica
    The Internet of Things is enabling new and existing businesses to build better products, provide new services and improve business outcomes through a more connected world. However, the same connectivity provides malicious actors billions of new targets to steal data, control systems or otherwise wreak havoc. In this webinar, we’ll cover key threats to be aware of when building an IoT device or platform and ways to mitigate the risks.

    WHAT WE'LL COVER:
    - The importance of IoT security
    - An overview of AWS IoT
    - The implications of physical security and cloud security
    - Tips to protect your IoT devices
  • Mastering AWS Cost Optimization: Best Practices, Tips & Tricks Recorded: May 8 2019 59 mins
    Sean Anderson, Cloud Business Analyst - Optimizer Team at Onica
    Is your CFO seeing red all over your monthly cloud spend? Join us for a webinar where we share actionable methods for optimizing your AWS spend that will make a real, quantifiable impact on your IT budget for years to come. Onica’s innovative techniques will empower you to identify waste, reduce inefficient infrastructure, and master your AWS costs.

    WHAT WE'LL COVER
    - An introduction to cost optimization and savings on AWS
    - How to create an effective cost evaluation and reduction plan that lowers your monthly AWS costs 10-50%
    - Key tips and tricks for cost optimization, including common cloud usage pitfalls, AWS best practices, Reserved Instances, and tagging
    - Customer success stories: driving business innovation while lowering costs
  • The Convergence of Containers and Serverless on AWS Recorded: Mar 28 2019 44 mins
    Kevin Epstein, Chief Architect, Customer Solutions, Onica
    Although people think about Serverless and Containers as distinct, the reality is they’re not too different from each other. When looking at the workloads, the microservice requirements, and the new AWS re:Invent service releases, this becomes more clear. First, however, it’s important that we break down the definitions of Containers and Serverless before getting into the commonalities and how the two are merging. Join Kevin Epstein, Onica's Chief Architect in Customer Solutions as he takes you through his thoughts on the subject.

    What we'll cover
    - An overview of Containers
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  • Getting Started with AWS IoT Demo Recorded: Mar 21 2019 30 mins
    Tolga Tarhan, CTO at Onica
    Learn how AWS can accelerate your IoT strategy by allowing for rapid IoT prototyping in less than 6 weeks. By leveraging AWS' connectivity, storage, application, and analytics capabilities, you can build IoT-enabled apps quickly and at a fraction of the cost. We'll cover serverless IoT architecture as well as do a live demo on how to connect & configure devices on AWS IoT Core.

    What we’ll cover:
    * Device connectivity & security
    * Ingesting data with AWS IoT
    * Reacting to IoT data in real-time
    * Storing data in Amazon DynamoDB and Amazon S3
    * Building a simple RESTful API to consume the stored data
    * Analytics: Batch processing, analytics at the edge device with AWS Greengrass
    * IoTanium by Onica for quick hardware/software prototyping
    * Customer success: automation and remote management with AWS IoT
  • A Recap of re:Invent 2018: NEW AWS Services and Announcements Recorded: Dec 13 2018 26 mins
    Matt van Zanten, DevOps Engineer, Onica
    Didn't make it to re:Invent 2018? Missed some of the key announcements? We got you! Join us for our 60 minutes webinar which will take you through key new AWS announcements including AWS RoboMaker, AWS Timestream and AWS IoT Events hosted by Onica's Matt van Zanten, DevOps Engineer.

    Here's what we will cover:
    -Net New Industry Services to AWS like AWS RoboMaker and AWS Ground Station
    -New Windows improvements and services such as Amazon FSX for Windows File Server
    -Additions and expansions to Serverless computing including Firecracker and AWS Lambda Layers
    -AWS IoT events and Onica’s involvement as a launch partner leveraging IoTanium
    -New management & governance services like the AWS Well-Architected Tool, AWS Control Tower and AWS Security Hub that make it easier for users to take on AWS on their own.
  • AWS Cost Optimization: Best Practices, Tips & Tricks Recorded: Nov 7 2018 59 mins
    Danny Gelber, Onica's Optimizer Senior Manger
    Are you struggling to find IT budget to drive new business initiatives? There are many things you can do within the AWS console to drastically reduce your monthly AWS spend. Join us for a webinar on tips and tricks to better optimize your AWS console and free up IT budgets for projects that drive innovation and move the business forward.

    WHAT WE'LL COVER
    -  An introduction to cost optimization and savings on AWS
    -  Resource and cost allocation tagging strategies and best practices
    -  How to leverage AWS usage reports to create an effective cost evaluation and reduction plan that lowers your monthly AWS costs 10-50%
    -  What are three-year convertible and Reserved Instance families and when does it makes sense to leverage them?
    -  A live case study on AWS cost savings found using a member of our audience
     
  • Getting Started with AWS IoT Demo Recorded: Oct 24 2018 31 mins
    Tolga Tarhan, CTO at Onica
    Learn how AWS can accelerate your IoT strategy by allowing for rapid IoT prototyping in less than 6 weeks. By leveraging AWS' connectivity, storage, application, and analytics capabilities, you can build IoT-enabled apps quickly and at a fraction of the cost. We'll cover serverless IoT architecture as well as do a live demo on how to connect & configure devices on AWS IoT Core.

    What we’ll cover:
    * Device connectivity & security
    * Ingesting data with AWS IoT
    * Reacting to IoT data in real-time
    * Storing data in Amazon DynamoDB and Amazon S3
    * Building a simple RESTful API to consume the stored data
    * Analytics: Batch processing, analytics at the edge device with AWS Greengrass
    * IoTanium by Onica for quick hardware/software prototyping
    * Customer success: automation and remote management with AWS IoT
  • Getting Started with Predictive Analytics & AI/ML Services on AWS Recorded: Oct 5 2018 27 mins
    Tolga Tarhan, CTO at Onica
    Join us for a webinar on leveraging IoT and Predictive Analytics utilizing AWS. IoTanium boards combined with AI/ML and Amazon SageMaker allow users to make better data driven decisions. Learn how Onica enabled one of our customers to enact a digital transformation of their non-technical workforce into an augmented workforce with Amazon Sumerian.

    Technologies we'll discuss:
    - AWS IoT Core, Amazon Kinesis Firehose & Amazon S3 to stream and store raw sensor data
    - AWS IoT Core, Amazon Kinesis & AWS Lambda to queue, compute & analyze real-time sensor data
    - Amazon Dynamo DB to store the active working data set & provide real-time information
    - Amazon API Gateway & AWS Lambda to send push notifications to mobile apps
    - Amazon SageMaker & Onica’s Data Science Workbench for predictive analytics & maintenance
    - Amazon Sumerian to create and run VR, AR, and 3D apps quickly and easily without requiring any specialized programming or 3D graphics expertise.
AWS Premier Consulting Partner
Onica is one of the largest and fastest-growing Amazon Web Services (AWS) Premier Consulting Partners in the world, helping companies enable, operate, and innovate on the cloud. Our webinars will provide insight, best practices and tips, gathered from years of AWS experience, on topics from migration strategy to cloud application and data engineering solutions.

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  • Live at: Feb 18 2020 7:00 pm
  • Presented by: Mark McQuade, Lead Solutions Architect, Data Science, Onica
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