Modern Analytics: Drive Growth, Innovation and Competitive Advantage

Presented by

Victor Ivarsson (Head of Operations, Upsales) and Robbie McKiernan (Account Executive, Looker)

About this talk

While 'data-driven marketing' is common practice, it typically relies on Sales/CRM data to gain insights and make decisions. Companies today use thousands of SaaS applications and business systems that create more data than ever imagined - so leveraging a data silo in a world with a myriad of data sources will inherently limit business potential. To differentiate and drive growth, businesses must creatively leverage the plethora of data they collect - from every source - to maximise its value. In this webinar, we'll cover how to: - Gain accurate, holistic and actionable insights from your data, with a modern approach to analytics. - Integrate reporting and self-serve analytics into your existing software applications, portal or website. - Achieve rapid time to value, by sharing a real-life example of an Upsales implementation.

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Discover best practices and emerging trends in a variety of topics including exploring and visualising data, building dashboards, sharing, importing, and embedding your company's data.