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Modern Analytics: Drive Growth, Innovation and Competitive Advantage

While 'data-driven marketing' is common practice, it typically relies on Sales/CRM data to gain insights and make decisions.

Companies today use thousands of SaaS applications and business systems that create more data than ever imagined - so leveraging a data silo in a world with a myriad of data sources will inherently limit business potential.

To differentiate and drive growth, businesses must creatively leverage the plethora of data they collect - from every source - to maximise its value.

In this webinar, we'll cover how to:
- Gain accurate, holistic and actionable insights from your data, with a modern approach to analytics.
- Integrate reporting and self-serve analytics into your existing software applications, portal or website.
- Achieve rapid time to value, by sharing a real-life example of an Upsales implementation.
Live online Dec 10 9:00 am UTC
or after on demand 45 mins
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Presented by
Victor Ivarsson (Head of Operations, Upsales) and Robbie McKiernan (Account Executive, Looker)
Presentation preview: Modern Analytics: Drive Growth, Innovation and Competitive Advantage

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  • Modern Analytics: Drive Growth, Innovation and Competitive Advantage Dec 10 2019 9:00 am UTC 45 mins
    Victor Ivarsson (Head of Operations, Upsales) and Robbie McKiernan (Account Executive, Looker)
    While 'data-driven marketing' is common practice, it typically relies on Sales/CRM data to gain insights and make decisions.

    Companies today use thousands of SaaS applications and business systems that create more data than ever imagined - so leveraging a data silo in a world with a myriad of data sources will inherently limit business potential.

    To differentiate and drive growth, businesses must creatively leverage the plethora of data they collect - from every source - to maximise its value.

    In this webinar, we'll cover how to:
    - Gain accurate, holistic and actionable insights from your data, with a modern approach to analytics.
    - Integrate reporting and self-serve analytics into your existing software applications, portal or website.
    - Achieve rapid time to value, by sharing a real-life example of an Upsales implementation.
  • How to Foster A Data Culture & Unleash Insights to Your Entire Organization Nov 28 2019 9:00 am UTC 45 mins
    Alexandra Sudilovski (AppsFlyer) and Fernando Leon (Looker)
    Data is more than just ad-hoc reporting and analytics; the best data-driven companies constantly utilize data across each function of the business to fuel their business strategy and drive competitive advantage.

    Join this live webinar, with Appsflyer and Looker, to discover how to set up a scalable data platform leveraged by every department for intelligent and actionable insights. You’ll learn about:

    - Data Culture: How to increase adoption of BI tools and get people excited about data.
    - Data Governance: How to create a credible source of truth for everyone.
    - Vanity Metrics: Metrics to focus on that drive informed decisions.
  • “Level-Up” Your Gaming Analytics Nov 26 2019 8:00 am UTC 60 mins
    Camillo Fitzgerald (Futureplay Games) and Ernesto Ongaro (Gaming Data Expert)
    It's time to rise above vanity KPIs like DAUs!

    Are you:
    - Using data to drive game development?
    - Using data to optimise ad spend?
    - Tying these together to understand how UA, retention and monetization are linked in your games?
    - Interested in discovering how the pro’s set up their data pipeline?

    Join this live webinar to answer these questions, and more. You'll learn how to drive real change by leveraging a modern data platform to build better games and get some hands-on examples of analytics used at Futureplay Games.
  • Discover Data Analytics You Can Count On for Banking & Finance Recorded: Nov 19 2019 31 mins
    Jon Walls, Data Analyst, Looker
    Setting up a successful data function in a complex environment such as finance and banking can be challenging.

    Top of mind when considering an appropriate data strategy and tech-stack are often:

    - Ensuring regulatory compliance when it comes to sensitive financial data
    - Increasing productivity powered by data insights within financial institutions
    - Reducing customer churn by improving the banking experience
    The key here is in understanding the client journey - from the first interaction to the last transaction.

    Join this live webinar to discover how this - and more - is possible with a modern approach to data analytics. We will share insights into modern data workflows, and how they empower the business to take action on data instantly and impact business outcomes.
  • The Future of BI is not a BI Tool Recorded: Sep 25 2019 48 mins
    Daniel Mintz, Chief Data Evangelist, Looker
    Business data has changed radically.

    Enterprises today use thousands of SaaS applications and business systems that create more data than ever imagined, resulting in a struggle for users to gain holistic and actionable insights. Organisations need a solution to simplify the end to end workflow -- from data prep and governance to visualisation, delivery, and action.

    This webinar will reveal a proven solution with real world examples and how it creates future opportunities for your organisation.
  • The Cloud and BI: Modern Data Modeling For Today's Business Recorded: Oct 25 2018 53 mins
    Gerard White, Data Analyst, Looker & Brent Osborne, Account Executive, Looker
    The last 10 years has seen a major shift in the BI market — legacy tools which provided governance but greatly limited access by most employees have given way to self-service workbook analytics tools. Workbook analytics allows data to be shared, but with everyone slicing and dicing data their own way, people find different answers to the same questions, and data chaos breaks out.

    Learn how successful data-driven companies are striking a balance that allows for governance without bottlenecks, self-service without chaos and taps the true benefits of BI by using a cloud-based data model.

    Hear from BI experts as they deep dive into:

    - The evolution of BI to better understand how we got here

    - Why data modeling is key to a successful data strategy

    - LookML: Looker’s light-weight, git-integrated data modeling language
  • Build or Buy: Considerations for Embedding Analytics Recorded: Feb 21 2018 38 mins
    Ernesto Ongaro, Data Analyst, Looker
    When you're thinking about sharing analytics through an embedded solution, evaluating tools can be a complicated process. The most important question when you're thinking about embedding is, "Should I do this myself?" Join Looker for this webinar, Build or Buy Considerations for Embedding Analytics, where we'll break down key areas for consideration before you make the decision to build or buy.
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  • Title: Modern Analytics: Drive Growth, Innovation and Competitive Advantage
  • Live at: Dec 10 2019 9:00 am
  • Presented by: Victor Ivarsson (Head of Operations, Upsales) and Robbie McKiernan (Account Executive, Looker)
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