Embedded Analytics: Building and Monetising Valuable Data Products

Presented by

Erik Kuld (Product Marketing, Looker) and Skander Larbi (Data Analyst, Looker)

About this talk

Data can fuel significant business growth, but too few organisations actually realise its potential... This webinar is designed for data, product and engineering teams who want to use their data to drive growth but might not know where to start or where to go next. We will share stories, best practices and examples from across the Looker customer base to help guide teams as they embark on their data monetisation journey. We’ll also explain why the Looker architecture is unique and valuable for building data products that: - Achieve a high return on your engineering effort - Grow and improve your product predictably and rapidly - Deliver best-in-class data visualisations and product experiences We’ll conclude with concrete steps to help your teams align on strategy, validate customer demand and justify additional development resources … and wrap with a live demonstration.

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