Camillo Fitzgerald (Futureplay Games) and Ernesto Ongaro (Gaming Data Expert)
About this talk
It's time to rise above vanity KPIs like DAUs!
- Using data to drive game development?
- Using data to optimise ad spend?
- Tying these together to understand how UA, retention and monetization are linked in your games?
- Interested in discovering how the pro’s set up their data pipeline?
Join this live webinar to answer these questions, and more. You'll learn how to drive real change by leveraging a modern data platform to build better games and get some hands-on examples of analytics used at Futureplay Games.