Top 5 requirements for digital in-store experiences that work

Presented by

Gaurav Pant Chief Insights Officer, Incisiv and Ricardo Belmar, Senior Director, Global Enterprise Marketing, Infovista

About this talk

As the lines between online and in-store retailing become increasingly blurred, your stores’ digital transformation needs to enable new in-store experiences that increase conversion rates, while empowering your associates to raise customer satisfaction with the help of new technology. Yet 74% of retailers tell us their store network is the #1 barrier to an effective customer journey from these new technologies. Retailers tell us their top five applications that deliver on the promise of great customer experience and associate enablement are: point of sale (POS), inventory management, guest Wi-Fi, workforce management, and real-time data analytics. How do you enable your network to power your store transformation and deliver a consistent, high performance in-store experience?

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