Top 5 requirements for digital in-store experiences that work

As the lines between online and in-store retailing become increasingly blurred, your stores’ digital transformation needs to enable new in-store experiences that increase conversion rates, while empowering your associates to raise customer satisfaction with the help of new technology. Yet 74% of retailers tell us their store network is the #1 barrier to an effective customer journey from these new technologies. Retailers tell us their top five applications that deliver on the promise of great customer experience and associate enablement are: point of sale (POS), inventory management, guest Wi-Fi, workforce management, and real-time data analytics. How do you enable your network to power your store transformation and deliver a consistent, high performance in-store experience?