AI-Driven Marketing Mix Modeling

Presented by

Akhil Sood, Associate Director, Allergan, Dr. Michael Proksch, Sr. Director,, Vijay Raghavan, Associate VP, Allergan

About this talk

Together with the marketing sciences team at Allergan, recently compared the traditional linear marketing mix with the new machine learning based approach to experience the differences firsthand using’s Driverless AI - AutoML solution. Not only were they able to build a model within hours for what took weeks before, they also did not need to make assumptions as they did with a linear modeling approach. Learn more about how the latest in AI technologies reinvented media and marketing analytics at Allergan by joining us for this informative webinar. In this webinar, you will learn: - Traditional linear marketing mix models vs. new algorithms - Overcoming the weaknesses of linear marketing mix models - How Allergan is using it to optimize their marketing efforts Presenters: Akhil Sood, Associate Director at Marketing Sciences at Allergan Dr. Michael Proksch, Senior Director at Vijay Raghavan, Associate Vice President at Marketing Sciences at Allergan
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