AI-Driven Marketing Mix Modeling

Presented by

Akhil Sood, Associate Director, Allergan, Dr. Michael Proksch, Sr. Director, H2O.ai, Vijay Raghavan, Associate VP, Allergan

About this talk

Together with the marketing sciences team at Allergan, H2O.ai recently compared the traditional linear marketing mix with the new machine learning based approach to experience the differences firsthand using H2O.ai’s Driverless AI - AutoML solution. Not only were they able to build a model within hours for what took weeks before, they also did not need to make assumptions as they did with a linear modeling approach. Learn more about how the latest in AI technologies reinvented media and marketing analytics at Allergan by joining us for this informative webinar. In this webinar, you will learn: - Traditional linear marketing mix models vs. new algorithms - Overcoming the weaknesses of linear marketing mix models - How Allergan is using it to optimize their marketing efforts Presenters: Akhil Sood, Associate Director at Marketing Sciences at Allergan Dr. Michael Proksch, Senior Director at H2O.ai Vijay Raghavan, Associate Vice President at Marketing Sciences at Allergan

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H2O.ai is the maker of H2O, the world's best machine learning platform and Driverless AI, which automates machine learning. H2O is used by over 200,000 data scientists and more than 18,000 organizations globally. H2O Driverless AI does auto feature engineering and can achieve 40x speed-ups on GPUs.