Name: 7 Tips for Marketing Cybersecurity Solutions
Start: 2019-10-29T15:00:00Z
End: 2019-10-29T15:01:01.000Z
Location: BrightTALK
Rating: 0

The Tech & Cyber Security Trends channel features experts and executives in and around the high tech, high growth sector to learn about new trends, market changes, and leadership tips. Join our channel.

Ready to expand into the international cybersecurity market? Join us to discover how to get started and explore the wealth of State and Federal resources available to cyber companies.

Business development experts Pompeya Lambrecht, Senior International Trade Specialist at the U.S. Commercial Service, and Ellen Meinhart, Senior International Trade Manager from the Virginia Economic Development Partnership, will be our guests giving U.S.-based businesses tips and resources to help break into the international cyber marketplace.

Sign up today!

How to Break into the International Cybersecurity Market

Not sure how to position your company in an international cyber market? Join us as we discuss how you can boost your marketing efforts and define your value proposition.
International cybersecurity business development experts Pompeya Lambrecht, Senior International Trade Specialist at the U.S. Commercial Service, and Ellen Meinhart, Senior International Trade Manager from the Virginia Economic Development Partnership, will talk with Katzcy CEO Jessica Gulick about featuring your unique capabilities and offerings and how to differentiate yourself from others in the marketplace.

Growth Hacking the Crowded International Cybersecurity Market

Cybercriminals have always been about data – stealing data, compromising data, holding data hostage. Businesses continue to respond with malware detection on laptops and networks to protect data and prevent breaches, so why should storage be left out?  Storage houses what the bad actors are targeting - your data.  Is there anything we can do from within the storage layer to further enhance defense in depth?  
 
Enter "Cyberstorage", a term coined by Gartner, which is defined as doing threat detection and response in storage software or hardware. A parallel, related trend in the security industry is eXtended Detection and Response (XDR) which shifts some of the threat detection from centralized security monitoring tools (SIEMs) down into each domain (e.g., endpoint, network) for faster detection and automated response.  Factor in the growing impact of ransomware and all these forces are driving the need to find creative, new ways to detect malware, including from inside the storage domain.   
 
In this session we'll discuss:
• Cyberstorage and XDR – what are these emerging trends?
• Threat detection and response methods through a storage lens
• Possible approaches for detection when used in conjunction with security tooling
• Why silos between security and storage need to be addressed for successful threat detection

Cyberstorage and XDR: Threat Detection through a Storage Lens

Data is moving faster and at higher volumes than ever before. With so much being communicated, the need for tighter cybersecurity is at an all-time high. Encryption is one of the top tools cyber experts use to secure their systems, with crypto agile encryption helping to enhance data protection as it’s on the move. 

Together with quantum computing, crypto agile encryption’s automation capabilities are game changers in the movement toward enhanced data protection. To help leaders better understand how these work together, quantum and data security experts QuintessenceLabs' Vice President of EMEA Gilles Trachsel and PKWARE’s APAC Regional Sales Director Matt Mackender will co-host a joint webinar on February 23, 2023. 

They will explore the following:
- What is crypto agility?
- How can you adopt crypto agility into your cybersecurity strategy? 
- How can you better protect data on the move? 

Don’t miss your chance to ask questions and learn from the best as they pave the way for a post-quantum world. Sign up today!

Crypto Agile Encryption, Wherever Your Data Moves

APIs are ripe and juicy targets for cybercriminals, and loaded with attack traffic that is invisible unless you have effective API security. APIs now consume as much as 60% of all internet bandwidth, but many of them have weak security architecture, which opens the door to data breaches, ransomware, malware, DDoS attacks, and other cyber threats.

Enterprises commonly don’t know how many APIs they have or which ones are dormant. Their APIs are like black boxes, leaving enterprises with a problem: they can’t protect what they can’t see.

Join this webinar to learn how cybercriminals are exploiting APIs, why the lack of visibility into API traffic is a serious problem for enterprises, and what you and your team should do now to mitigate risk. Presented by industry researcher and analyst Richard Stiennon, and API security expert Rob Dickenson, founder of Resurface Labs.

The Latest Trends in API Security: Learn How to Stay Ahead of Attackers

Quantum risk is the threat of capable quantum computers upending cryptographic methods, such as RSA or elliptical curve algorithms, widely used today for securing information flows through communication networks. A sufficiently capable quantum adversary would be able to decrypt sensitive data in short order disrupting the trust in the digital systems that increasingly undergird our society.

Join us to learn: 
What is quantum risk and when will it impact my organization?
How does encrypted data provide a false sense of security?
How to protect against a “Harvest Now, Decrypt Later (HNDL) attack 
How threat actors can use quantum computer to decrypt your data
 
Buckle up as we start your journey into quantum risk and understanding the coming storm.

Quantum Risk Is Here Now. Are You Ready?

Synergy between IT and security teams has never been more critical. The threat landscape has expanded, and hackers are using automation to exploit vulnerabilities 6 times faster than they’re being remediated. Discover the critical paradigm shift that’s bridging the gap between IT and security through hyperautomation and AI in highly regulated industries.

The IT-Security Paradigm Shift: Improving Synergy Through AI & Hyperautomation

Do you identify as an Asian American or a Pacific Islander? Are you starting your journey as a cybersecurity hacker? Join us for this upcoming webinar to hear from Maria Mora (they/them), Angela Saccone (she/her), Seline Tan-Torres (she/her) and Avi Zajac (they/he), with Ashish Rajan (he/him) as moderator, as they discuss how they first began their work in cybersecurity, the lessons they've learned along the way and the generic day-to-day challenges they face or have faced throughout.

Life as an Asian & Pacific Islander (API) Hacker

When attackers see a way in, they take it.

If you want to stay ahead of attackers, it's time to make the shift from a focus on threat intelligence to risk intelligence.

Today’s security leaders are squeezed between increased risks and attacks, expanding attack surfaces, and decreasing resources, which has them streamlining defense strategies and investments towards what matters most and what exposures are critical. 

Join us for a lively discussion on the current security leadership shift of focus from threat intelligence to risk intelligence. Security leaders will share their journey to the sweet spot: that balance between visibility, priority and value that helps focus their security practices towards confident protection (vs whack-a-mole). Areas covered will include: 
-> Balancing protections inside and outside the network
-> Various ways of prioritizing risk and what doesn’t work
-> Mapping potential paths into and out of your network
-> Merging attack surface management, vulnerability and threat information to identify real risk

Redefining Cyber Intelligence: The Shift from Threat to Risk

Life after a career in the military can be scary, frustrating and successful. Join us for the third and final interview of this series as we hear directly from a recent veteran’s experiences and how he made the transition from BDUs to ties. 
 
Listen in as Mark Casper, Executive Director and President of Tech For Troops, has a one-on-one conversation with Steve Janke, Marine veteran and founder & CEO of Mission Wisconsin. Mark and Steve will talk about the struggles of transitioning from military to civilian life. Listen in as they share advice on transitioning from active duty, lessons learned, and favorite memories of being in the service.
 
Tech For Troops helps both transitioning active duty and veterans, including reserve, guard, and auxiliary service members and is dedicated to empowering veterans with computers, skills, and information technology (IT) workforce training.

Bouncing Back: A Veteran’s Story of Success from Tech For Troops

Life after a career in the military can be scary and frustrating, yet successful. 

Join us for this second in a series of interviews where we hear directly from a veteran about his experiences and how he made the transition.
Listen in as Mark Casper, Executive Director and President of Tech4Troops, has a one-on-one conversation with Marshall White, a former US Army Military Officer 1LT Signal Corp, who was stationed at Fort Hood, Texas. This webinar will discuss his trials, tribulations, and success story of transitioning from college ROTC to the Army and eventually to the civilian workforce. 

White will share his reflections on the importance of 
1) researching careers options to figure out what career you want before you leap into civilian life;
2) plugging into resources to support your efforts; 
3) maximizing connections with organizations that have proven success in working with veterans;
4) avoiding burnout;
5) adapting to civilian work cultures.
 
Tech4Troops helps both transitioning active duty and veterans, including reserve, guard, and auxiliary service members and is dedicated to empowering veterans with computers, skills, and information technology (IT) workforce training.

Bio: Marshall White
Marshall attended Norfolk State University in Norfolk, Virginia where he was a member of the Army ROTC. He was later inducted as a 1st LT in the US Army, where one of his favorite memories was being deployed overseas to Germany for Operation Atlantic Lion in 1983.

Military to Civilian Career Transition: One Man's Success Story

Life after a career in the military can be scary, frustrating and successful. 

Join us for this first in a series of interviews where we hear directly from a recent veteran about his experiences and how he made the transition from BDUs to ties. 
 
Listen in as Mark Casper, Executive Director and President of Tech4Troops, will have a one-on-one conversation with former US Navy Lieutenant Bomb Tech, Brian Muka, who is now helping to educate veterans on how to live their American Dream after fighting for the American Dream.
 
Mark and Brian will talk about the struggles of transitioning from military to civilian life which Brian writes about in his book, “Your Secret Superpower, Tame Fear to Thrive”. Listen in as they share advice on transitioning from active duty, lessons learned, and favorite memories of being in the service.
 
Tech4Troops helps both transitioning active duty and veterans, including reserve, guard, and auxiliary service members and is dedicated to empowering veterans with computers, skills, and information technology (IT) workforce training.
 

Bio: Brian Muka

Influencer, Keynote Speaker, Crusader and Author. Former US Navy Lieutenant Bomb Tech educating our veterans to how to live their American Dream after fighting for the American dream.He runs a money education distribution business, guiding people how to make more money and leverage existing systems to create time freedom, obtain peace of mind and unlock generational wealth building.  
Brian published a book on how to bounce back from life's setbacks and how to thrive because of our challenges, called Your Secret Superpower, Tame Fear to Thrive.  This work is based on his journey back from combat and what to do now.  He founded Fear Sherpa, teaching his clients how to harness fear, destroy doubt and live the life of their dreams.

Bouncing Back: A Veteran’s Story of Success from Tech4Troops

The relentless threat of ransomware, phishing campaigns, data exfiltration, malware command-and-control, and stealthy exploits…it’s a worrisome challenge and enough to dampen the spirits of even the most cheerful CISOs and cybersecurity professionals.  No company wants to be breached or, even worse, also become the topic of the next news cycle. It’s not surprising that stress levels are high, and cheerfulness is low.

In this webinar, our speakers will discuss: 

A revolutionary technology and approach that exposes and prevents entire classes of attack – malware delivery, command and control (C2), remote code exploits, drive-by downloads, and in-the-wild obfuscation techniques - before they compromise a customer’s infrastructure.  
A technology-driven mindset to move past simple Indicators of Compromise (IOCs) in favor of attacker tactics, techniques, and procedures (TTPs).
How-To leverage incredible new preventative actions – remove, replace, and modify – to level the playing field against many different attacks.
The value of every Internet session being fully staged, parsed and deeply inspected inline (not in a sandbox) with application layer fidelity before it enters or leaves the customer’s network.
The importance for deep and pervasive visibility for any device, any network (on-prem, public cloud, hybrid), and any N/S/E/W and encrypted traffic across the entire network.  This granular level of information plays a critical role in providing insights for threat hunting, investigation and forensics as we move towards widespread deployment of zero trust architectures.
We will also discuss threat context with metadata as well as powerful search and flexible data retention options in the context of Network Detection and Response capabilities.

Keeping Networks Jolly - Automated Threat Prevention & Total Visibility

COVID-19 spikes are keeping employees virtual, ransomware is inevitable, and finding
expert talent is proving difficult. If 2022 is anything like this year, preparing for disruptions
now will set up organizations to be more successful. So how can you maximize your 2022 IT
budget and stay secure, all while managing a “work from anywhere” chaotic environment?

Join IT and Cybersecurity leaders as they discuss how you can optimize and promote your future budget
in such an unstable atmosphere. The panel will give insights on:
   - What solutions should you be considering when preparing for a “Work from
Anywhere” future?
   - What are some key takeaways from the 2021 budget cycle to take with you into
2022?
   - What are the foundational elements that you must fit into your IT budget? How can
you balance them with all of your other priorities?
   - How can you more effectively sell to executive leadership the idea that we need to
keep up with the industry, make changes, and take a fresh look at things?
   - How do you prepare different budgetary presentations for different audiences, and
defend your plan against dissenting opinions?

IT Budgeting for an Uncertain 2022

Join Jessica Gulick, tech & cybersecurity growth hacker, as she shares the top lessons that have not only been learned, but have been put into practice by Katzcy’s growth-stage clients. We’ll talk about the importance of understanding buyer profiles, the techno-buzz trap, the right time for geek-speak, and how to build a narrative that positions your unique solution in the right box in the minds of buyers, industry analysts, and influencers alike.

7 Tips for Marketing Cybersecurity Solutions

IT Security

Cyber Security

Marketing

Get powerful marketing insights for your business. Connect with experts and colleagues to get the most up-to-date knowledge on which marketing strategies and techniques are driving customer and revenue growth.

The marketing community on BrightTALK is made up of thousands of engaged marketing professionals. Find relevant webinars and videos on marketing strategy, branding and more presented by recognized thought leaders. Join the conversation by participating in live webinars and round table discussions.

The IT security community on BrightTALK is composed of more than 200,000 IT security professionals trading relevant information on software assurance, network security and mobile security. Join the conversation by watching on-demand and live information security webinars and asking questions of experts and industry leaders.

Increasing expectations for good governance, effective risk management and complex demands for corporate compliance are presenting a growing challenge for organizations of all sizes. Join industry thought leaders as they provide you with practical advice on how to implement successful risk and compliance management strategies across your organization. Browse risk management resources in the form of interactive webinars and videos and ask questions of expert GRC professionals.

IT Governance, Risk and Compliance

As an IT professional, many of the problems you face are multifaceted, complex and don’t lend themselves to simple solutions. The information technology community features useful and free information technology resources. Join to browse thousands of videos and webinars on ITIL best practices, IT security strategy and more presented by leading CTOs, CIOs and other technology experts.

Information Technology

Happy employees make productive employees. HR managers are now finding that compensation and benefits alone cannot keep employees happy; they also need nurturing through proper training and development. Join the BrightTALK talent management community to learn how to engage and retain your best talent by providing them with the tools and rewards they need to enhance their performance and reach their potential.

Talent Management

Get powerful learning and development insights from influential experts. Connect with thought leaders and colleagues to get the most up-to-date knowledge in the field.

Learning and Development

Human resources is intrinsically linked to business success and requires a thoughtful balance of a variety of complex issues. The human resources community on BrightTALK is made up of thousands of professionals in human resources exchanging human resources best practices and advice. Watch hundreds of on-demand webinars for immediate information or participate in upcoming live webinars and have your questions answered by respected HR thought leaders.

Human Resources

In today’s economic climate, successful small businesses need to overcome an array of challenges. Client dependence, legal issues, small business financing… as an entrepreneur, where can you find the information you need to help inform your decisions? In the small business management community, discover how you can create a successful small business from the business plan up!

Small Business

Leadership styles are continually evolving to incorporate new ways of thinking about employee satisfaction, motivation and performance. Find webinars and videos on the strategies, techniques and qualities that make an effective leader. By participating in this community you will gain insight into current leadership theories and how to optimize employee performance.

Leadership

Get powerful insights to run your business. CEOs, CFOs, CMOs, COOs, CTOs and CIOs are among the leaders in this community who connect with peers and experts to grow their businesses.

CxO Strategy

In the business management community, commercial experts will be sharing webinars and videos on an array of subjects. From sales and marketing, to finance, productivity and growth, this content will help you stay up-to-date with the current economic environment and provide timely management insight to drive business growth.

7 Tips for Marketing Cybersecurity Solutions

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