Game Thinking for Rapid Innovation

Presented by

Amy Jo Kim

About this talk

How are market-leading products born? What conditions set the stage for successful innovation? By definition, successful innovations reach a mainstream audience. But they never start off that way. That’s the paradox of innovation: the “typical” people in your market are not the same ones you need to “woo” when bringing your idea to life. That’s where Game Thinking comes in. Game Thinking is a proven system for accelerating innovation and creating products that people love...and keep loving. Game Thinking empowers product leaders, designers and entrepreneurs to engage customers deeply over time - using design techniques from hit games. Learn how to create products that empower your customers to get better at something they care about -- like playing an instrument or leading a team. Building on the principles of lean/agile design and design thinking, Game Thinking delivers powerful strategies that help you: Keep customers engaged with a coherent, compelling journey to mastery Build a product customers love using insights from high-need Superfans Rapidly improve your product concept by testing and tuning the core experience Build the right MVP for your product using the Game Thinking roadmap If you want actionable insights that will help you innovate faster & smarter, you won’t want to miss this fast-paced, informative talk.

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