Predictive Analytics and ABM: Better Together

Presented by

Allison Snow and James Regan

About this talk

MRP is proud to host this webinar with our guest Allison Snow, Senior Analyst, B2B Marketing at Forrester, and James Regan, MRP CMO and Co-Founder. Join us and learn about market trends that are bringing these two powerful concepts together to create a more meaningful customer experience: -How finely tuned targeting improves ROI -Why context drives successful customer engagement -How to tap into active buying decisions -How to leverage data insights, even if you don’t own the data After you attend this webinar, you’ll have a better understanding of how to create a dynamic customer engagement platform that combines best practice engagement strategies with predictive analytics data.

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MRP helps its customers make better predictions about who their next customer is, to understand where they are in the buying cycle, and how to acquire them more efficiently.