Smarter, faster, predictions with Artificial Intelligence & Predictive Analytics

Presented by

Kerry Cunningham and James Regan

About this talk

If you’re trying to better understand what is artificial intelligence, intent data and predictive analytics, this webcast is for you. After this webcast, you’ll know: - Artificial Intelligence defined, and what you can do with it right now - What intent data tells you about buying behavior, and why that matters - How predictive analytics uses AI to predict outcomes and inform actions Watch this on-demand webcast and join Kerry Cunningham, Senior Research Director, Demand Creation Strategies, Sirius Decisions and James Regan, CMO and Co-Founder, MRP to learn best practices for becoming a better, smarter marketer!

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MRP helps its customers make better predictions about who their next customer is, to understand where they are in the buying cycle, and how to acquire them more efficiently.