Leveraging Predictive Analytics to Align Marketing and Sales

Presented by

Vance Faulks and James Regan

About this talk

In the modern sales and marketing landscape, enterprises face a major disconnect when scaling up to a global market. Marketers struggle to remain on the cutting-edge while still adhering to corporate standards. Salespeople are skeptical that these tactics are helping them identify true opportunity. And the wedge between them is driven deeper. How can marketing departments test new strategies while still ensuring that their efforts are aligned with their sales team counterparts? Vance Faulks, the Senior Director of Global Audience and Partner Marketing for SAP will tell you how he was able to accomplish both those things with MRP predictive analytics. The ability to predict demand and identify highly qualified opportunities has helped to align the two teams around a common goal: driving revenue. What you’ll learn in this webinar: -How to leverage data insights from predictive analytics to identify active prospects -The role technology can play in rallying marketing and sales around a common goal -How predictive plus account-based marketing tactics leads to more qualified opportunities Watch On Demand this webinar and join Vance Faulks, Senior Director of Global Audience and Partner Marketing and James Regan, CMO and Co-Founder, MRP as they discuss how to align sales and marketing departments through predictive analytics.

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MRP helps its customers make better predictions about who their next customer is, to understand where they are in the buying cycle, and how to acquire them more efficiently.