Forrester and MRP talk Artificial Intelligence in 2018

Presented by

Steven Casey and James Regan

About this talk

Artificial intelligence isn’t new. It’s been around since the 1950s. But what is new is that companies – from AI start-ups to enterprise software vendors – are adding intelligence to their applications to drive more effective customer engagement. Join our guest Steve Casey, principal analyst for B2B marketing at Forrester, and Jim Regan, CMO and co-founder at MRP, to learn what’s possible with AI now, and what will be possible in 2018 and beyond. Steve and Jim will share their perspectives on how account-based marketing, predictive analytics, and artificial intelligence are converging to transform the customer experience forever. Here’s what you’ll know after this on-demand webinar: -How AI enables predictions by capturing and visualizing real time demand -How predictive analytics prioritizes accounts with the highest propensity to buy -How AI informs and operationalizes your customer engagement strategy

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MRP helps its customers make better predictions about who their next customer is, to understand where they are in the buying cycle, and how to acquire them more efficiently.