Name: The Evolution of Demand Generation: The Digital River Story
Start: 2018-02-15T16:15:00Z
End: 2018-02-15T16:15:39.000Z
Location: BrightTALK
Rating: 0

MRP helps its customers make better predictions about who their next customer is, to understand where they are in the buying cycle, and how to acquire them more efficiently.

AI makes it possible to know the B2B buyer like never before and to begin to answer critical questions about what works in attracting and engaging those buyers. B2B buying is conducted by buying teams, so why do most sales teams focus on just individual buyers?

Join MRP and SiriusDecisions for a conversation on how switching the focus from individuals to buying groups will improve your bottom line.

During this webinar, we will highlight these common reasons why you’re not closing deals, and how to fix it. 
•You’re not noticing group buying signals
•You’re not acting upon these group buying signals
•Your systems and processes are causing missed opportunities

Register for this webinar and join Kerry Cunningham, Senior Research Director of Demand Creation Strategies at SiriusDecisions and Jim Regan, CMO and Co-Founder of MRP and learn how to avoid buying group blindness. 

Register Now!

Buying Group Blindness: 3 Reasons Why You’re Not Closing Deals & (How To Fix It)

Global ABM Webinar- Portuguese

Global ABM Webinar- Spanish

Join us as Jim Regan, CMO and Co-Founder of MRP, discusses how Account Based Marketing and Predictive Analytics are converging to deliver actionable triggers that transform your customers’ experiences forever. 

Jim will share his perspectives on why utilizing machine learning to make predictions on prospects’ buying patterns and using those predictions to inform your content strategy has shown greater results and how to turn these insights into a scalable ABM campaign.

Here’s what you’ll learn from this webinar:   
• Why predictive analytics should inform and operationalize your ABM strategy
• How MRP closes the loop on integrated ABM strategies so clients can identify and replicate high performing tactics, all on a global scale.
• How centralized insights can enable a consistent content strategy by target account

Register now!

Insights to Action- Scale Account-Based Marketing Success

Join our guest Steve Casey, Principal Analyst for B2B marketing at Forrester, and Jim Regan, CMO and Co-Founder at MRP, to learn why artificial intelligence and machine learning are crucial to future proofing your account based marketing strategy. ABM and AI are converging and delivering actionable triggers to transform your customers’ experiences forever. 

Steve and Jim will share their perspectives on why utilizing AI to make predictions on prospects’ buying patterns and using those predictions to inform content strategy has shown greater results in account-based marketing strategies.

Here’s what you’ll learn from this webinar:   
•Why AI should inform and operationalize your ABM strategy
•When centralized insights can enable a consistent content strategy by target account
•How to close the loop on integrated ABM strategies to identify and replicate high performing tactics, while eliminating the low performing ones

MRP and guest Forrester Discuss Qualities of ABM Leaders

According to the 2018 Channel Marketing Report, the top challenges for channel leaders are:
•Visibility around MDF spend and ROI
•Trouble optimizing MDF spend
•Overall poor channel lead conversion
With MDF allocations continuing to increase in 2018, these issues can drastically impact the performance of your channel revenue. 

Register for this webinar and join Devon Wellbrock, SVP of Enterprise Accounts, Americas, MRP as she discusses how you can improve visibility and lead conversion in the channel. 

Here’s what you’ll learn in this webinar: 
•How to ensure MDF is optimized and spent on the right mix of marketing tactics
•How to ensure channel marketing programs positively affect your bottom line
•Methods to gain better visibility into marketing generated pipeline, conversion and historical campaign analytics

Optimizing Visibility and Lead Conversion in the Channel

Inside Sales has been a critical success factor for winning B2B companies. This success has also created key challenges that can limit future scale. 

Join MRP and SiriusDecisions in this fast-paced live webinar as we unpack these challenges and deliver actionable insight for you to direct or redirect your efforts.

Helping to put an end to cold calling, we’ll be discussing how AI will transform inside sales:
-  Account prioritization – how to apply data to inform timing and needs
-  Lead consolidation – becoming expert at markets
-  Topic identification – develop certainty in knowing needs and timing
-  Automation – How a prioritized queue will automate the calling workflow of sales teams 
-  Predictive – How embedded AI and machine learning enable real-time predictive execution

Let’s face it, doing more of the same isn’t working. MRP Next Generation Inside Sales is powered by artificial intelligence and allows your team to work smarter. Our prioritized calling queue is powered by a combination of engagement data, real time intent and historical contact data. We’ll help you put an end to cold calling through for more intelligent and relevant conversations. 

Register for this webinar and join Kerry Cunningham, Senior Research Director of Demand Creation Strategies, SiriusDecisions and Kevin Cunningham,CEO, President and Co-Founder, MRP as they discuss where the future of inside sales is headed.  

Register now for this LIVE webinar!

How Artificial Intelligence Powers Next Generation Inside Sales

Artificial intelligence isn’t just a future concept or the latest industry buzzword. Soon enough, AI will be a non-negotiable sales and marketing tool. Artificial intelligence is currently driving real results for B2B organizations. Utilizing AI to make predictions on prospects’ buying patterns and using those predictions to inform content strategy has shown greater results in account-based marketing strategies. AI-enabled software can connect insight to the action so you can trigger personalized, relevant content at exactly the right time, in exactly the right context.

Register for this webinar and join  James Regan, CMO and Co-Founder, MRP and Dan Harvey, Solutions Architect, MRP as they discuss how embedded artificial intelligence and machine learning are changing the way sales and marketing teams acquire customers. 

Here’s what you’ll learn in this webinar:

     •  How AI lets the machine do the heavy lifting so you can focus on the marketing 
     •  How AI informs and operationalizes your customer engagement strategy
     •  How embedded AI and machine learning enable real-time predictive execution

Register now!

How to use Artificial Intelligence in Sales and Marketing

Artificial intelligence isn’t new.  It’s been around since the 1950s.  But what is new is that companies – from AI start-ups to enterprise software vendors – are adding intelligence to their applications to drive more effective customer engagement.

 

Join our guest Steve Casey, principal analyst for B2B marketing at Forrester, and Jim Regan, CMO and co-founder at MRP, to learn what’s possible with AI now, and what will be possible in 2018 and beyond.  Steve and Jim will share their perspectives on how account-based marketing, predictive analytics, and artificial intelligence are converging to transform the customer experience forever.

Here’s what you’ll know after this on-demand webinar:   

-How AI enables predictions by capturing and visualizing real time demand
-How predictive analytics prioritizes accounts with the highest propensity to buy
-How AI informs and operationalizes your customer engagement strategy

Forrester and MRP talk Artificial Intelligence in 2018

In the modern sales and marketing landscape, enterprises face a major disconnect when scaling up to a global market. Marketers struggle to remain on the cutting-edge while still adhering to corporate standards.  Salespeople are skeptical that these tactics are helping them identify true opportunity. And the wedge between them is driven deeper. How can marketing departments test new strategies while still ensuring that their efforts are aligned with their sales team counterparts?
Vance Faulks, the Senior Director of Global Audience and Partner Marketing for SAP will tell you how he was able to accomplish both those things with MRP predictive analytics.  The ability to predict demand and identify highly qualified opportunities has helped to align the two teams around a common goal: driving revenue.

What you’ll learn in this webinar:

-How to leverage data insights from predictive analytics to identify active prospects
-The role technology can play in rallying marketing and sales around a common goal
-How predictive plus account-based marketing tactics leads to more qualified opportunities

Watch On Demand this webinar and join Vance Faulks, Senior Director of Global Audience and Partner Marketing and James Regan, CMO and Co-Founder, MRP as they discuss how to align sales and marketing departments through predictive analytics.

Leveraging Predictive Analytics to Align Marketing and Sales

Successful customer engagement comes from knowing your customers, serving their needs, and consistently adding value to their experiences with you. Technologies like predictive analytics, machine learning, and artificial intelligence help you make better predictions, smarter decisions, and faster responses, transforming your customer’s experience from traditional to exceptional.

What you’ll learn in this webinar:

 -The importance of visualized demand in customer engagement
- What’s possible with technology today, and where it is headed tomorrow
- How MRP addresses key market challenges across the buyer journey

Watch this On Demand Webinar and join James Regan, CMO and Co-Founder, MRP as he discusses how to use technology to transform the customer experience.

How ABM, Predictive & AI Come Together to Transform the Customer Experience

If you’re trying to better understand what is artificial intelligence, intent data and predictive analytics, this webcast is for you. 

After this webcast, you’ll know:

- Artificial Intelligence defined, and what you can do with it right now
- What intent data tells you about buying behavior, and why that matters
- How predictive analytics uses AI to predict outcomes and inform actions

Watch this on-demand webcast and join Kerry Cunningham, Senior Research Director, Demand Creation Strategies, Sirius Decisions and James Regan, CMO and Co-Founder, MRP to learn best practices for becoming a better, smarter marketer!

Smarter, faster, predictions with Artificial Intelligence & Predictive Analytics

Join Diana Eadington Reed, Director North America Cloud Technology Marketing, Oracle and James Regan, CMO and Co-Founder, MRP to learn best practices for:

- Leveraging the proper solution to build better-targeted programs that drive higher quality leads
- Engaging with your key accounts at the right time based on where they are in the buyer’s journey
- Building a closer alignment between your sales and marketing team
- Leveraging predictive analytics to accelerate revenue  

Register for this on-demand webinar and learn how Oracle leveraged MRP’s unique platform to provide their marketing team with the data and analytics they needed to support their sales and marketing strategies.

Discover how Oracle Uses Predictive Analytics to Drive Business

MRP is proud to host this webinar with our guest Allison Snow, Senior Analyst, B2B Marketing at Forrester, and James Regan, MRP CMO and Co-Founder.  Join us and learn about market trends that are bringing these two powerful concepts together to create a more meaningful customer experience:

-How finely tuned targeting improves ROI
-Why context drives successful customer engagement
-How to tap into active buying decisions
-How to leverage data insights, even if you don’t own the data

After you attend this webinar, you’ll have a better understanding of how to create a dynamic customer engagement platform that combines best practice engagement strategies with predictive analytics data.

Predictive Analytics and ABM: Better Together

Join Kerry Cunningham, Senior Research Director for SiriusDecisions, and James Regan, CMO and Co-Founder as they discuss and share:

- The new SiriusDecision Demand Unit Waterfall
- How this new approach emphasizes the critical need to move your demand generation efforts further up the waterfall
- The importance of identifying your prospects at the very beginning of their buying cycle, rather than waiting for them to raise their hands
- SiriusDecision’s new account-centric approach which focuses on the need for an account based marketing strategy
 -The importance of data, insight and analytics to successfully predict your next customer

Watch this webcast and learn about the newest member of the Demand Waterfall family and how it can help you drive demand and revenue creation performance optimization throughout your organization.

How to Implement the New SiriusDecisions Demand Unit Waterfall

The key to success for B2B marketers in today’s marketing environment is to put the right messages in front of the right accounts. Predictive analytics and account-based are two ways to make that happen. The combination of these two allows companies to focus on accounts that are most likely to buy, and to deploy customized tactics to each account.

Join Mike Thyne, Senior Director of Performance Marketing for Digital River, and James Regan, CMO and co-founder at MRP, as they discuss how Digital River transformed its marketing strategy from broad-based demand generation to highly targeted account-based marketing.
 
Here’s what you’ll know after this webinar:

- How predictive analytics enables companies to do true ABM
- How to develop, validate, and grow the ideal client profile (ICP) to focus efforts behind sales goals
- How to put the right message in front of the right accounts

The Evolution of Demand Generation: The Digital River Story

Demand Generation

Predictive Analytics

Account Based Marketing

Ideal Client Profile

Demand generation is the process through which a business integrates marketing and sales to move potential buyers down the sales funnel from interest to payment. The BrightTALK demand generation community is made up of thousands of professionals sharing and learning best practices for engagement marketing, demand generation and lead scoring and nurturing through interactive webinars and videos. Register and join the conversation to attend live webinars and have your questions answered by demand generation professionals and thought leaders.

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The Evolution of Demand Generation: The Digital River Story

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