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Optimizing Visibility and Lead Conversion in the Channel

According to the 2018 Channel Marketing Report, the top challenges for channel leaders are:
•Visibility around MDF spend and ROI
•Trouble optimizing MDF spend
•Overall poor channel lead conversion
With MDF allocations continuing to increase in 2018, these issues can drastically impact the performance of your channel revenue.

Register for this webinar and join Devon Wellbrock, SVP of Enterprise Accounts, Americas, MRP as she discusses how you can improve visibility and lead conversion in the channel.

Here’s what you’ll learn in this webinar:
•How to ensure MDF is optimized and spent on the right mix of marketing tactics
•How to ensure channel marketing programs positively affect your bottom line
•Methods to gain better visibility into marketing generated pipeline, conversion and historical campaign analytics
Recorded Jun 13 2018 26 mins
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Presented by
Devon Wellbrock
Presentation preview: Optimizing Visibility and Lead Conversion in the Channel

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MRP

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    Jim will share his perspectives on why utilizing machine learning to make predictions on prospects’ buying patterns and using those predictions to inform your content strategy has shown greater results and how to turn these insights into a scalable ABM campaign.

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    • How centralized insights can enable a consistent content strategy by target account

    Register now!
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  • Optimizing Visibility and Lead Conversion in the Channel Recorded: Jun 13 2018 26 mins
    Devon Wellbrock
    According to the 2018 Channel Marketing Report, the top challenges for channel leaders are:
    •Visibility around MDF spend and ROI
    •Trouble optimizing MDF spend
    •Overall poor channel lead conversion
    With MDF allocations continuing to increase in 2018, these issues can drastically impact the performance of your channel revenue.

    Register for this webinar and join Devon Wellbrock, SVP of Enterprise Accounts, Americas, MRP as she discusses how you can improve visibility and lead conversion in the channel.

    Here’s what you’ll learn in this webinar:
    •How to ensure MDF is optimized and spent on the right mix of marketing tactics
    •How to ensure channel marketing programs positively affect your bottom line
    •Methods to gain better visibility into marketing generated pipeline, conversion and historical campaign analytics
  • How Artificial Intelligence Powers Next Generation Inside Sales Recorded: May 23 2018 67 mins
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    Join MRP and SiriusDecisions in this fast-paced live webinar as we unpack these challenges and deliver actionable insight for you to direct or redirect your efforts.

    Helping to put an end to cold calling, we’ll be discussing how AI will transform inside sales:
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    Register now for this LIVE webinar!
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    Register now!
  • The Evolution of Demand Generation: The Digital River Story Recorded: Feb 15 2018 40 mins
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    - How MRP addresses key market challenges across the buyer journey

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MRP helps its customers make better predictions about who their next customer is, to understand where they are in the buying cycle, and how to acquire them more efficiently.

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  • Title: Optimizing Visibility and Lead Conversion in the Channel
  • Live at: Jun 13 2018 6:00 pm
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