Optimizing Visibility and Lead Conversion in the Channel
About this talk
According to the 2018 Channel Marketing Report, the top challenges for channel leaders are:
•Visibility around MDF spend and ROI
•Trouble optimizing MDF spend
•Overall poor channel lead conversion
With MDF allocations continuing to increase in 2018, these issues can drastically impact the performance of your channel revenue.
Register for this webinar and join Devon Wellbrock, SVP of Enterprise Accounts, Americas, MRP as she discusses how you can improve visibility and lead conversion in the channel.
Here’s what you’ll learn in this webinar:
•How to ensure MDF is optimized and spent on the right mix of marketing tactics
•How to ensure channel marketing programs positively affect your bottom line
•Methods to gain better visibility into marketing generated pipeline, conversion and historical campaign analytics