Optimizing Visibility and Lead Conversion in the Channel

Presented by

Devon Wellbrock

About this talk

According to the 2018 Channel Marketing Report, the top challenges for channel leaders are: •Visibility around MDF spend and ROI •Trouble optimizing MDF spend •Overall poor channel lead conversion With MDF allocations continuing to increase in 2018, these issues can drastically impact the performance of your channel revenue. Register for this webinar and join Devon Wellbrock, SVP of Enterprise Accounts, Americas, MRP as she discusses how you can improve visibility and lead conversion in the channel. Here’s what you’ll learn in this webinar: •How to ensure MDF is optimized and spent on the right mix of marketing tactics •How to ensure channel marketing programs positively affect your bottom line •Methods to gain better visibility into marketing generated pipeline, conversion and historical campaign analytics

Related topics:

More from this channel

Upcoming talks (0)
On-demand talks (16)
Subscribers (627)
MRP helps its customers make better predictions about who their next customer is, to understand where they are in the buying cycle, and how to acquire them more efficiently.