Using Transparency and Tech to Build Better B2B Relationships

Presented by

Director of Demand Generation, Copper - Harvey Rañola

About this talk

Relationships are hard, even when it comes to B2B sales for subscription businesses. But as challenging as it may be, it’s not impossible, even with sales evolving more and more into relationship management. G2 Crowd’s Senior Vice President of Sales, Olivier L'Abbé, joins us to discuss the keys to building a rock star relationship team across all go to market functions, and why transparency and honesty are the foundations of successful sales, marketing, and customer success organizations. Register today to learn more about: •Why curiosity is one of the most important traits in building a relationship team •How to better personalize your outreach to increase engagement with target accounts •How their team improved demo conversion rates with prospects using video Presenters: Senior Vice President of Sales, G2 Crowd - Olivier L'Abbé Director of Demand Generation, Copper - Harvey Rañola

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Copper is the crm that works for you. Copper is the leading crm for G Suite and recommended by Google. It works instantly through a seamless integration with G Suite, has a beautiful user experience, and is designed to help teams and businesses build long-lasting relationships. Copper services more than 12,000 paid businesses in more than 110 countries. Headquartered in San Francisco with over 200 employees, the company has raised $87M in venture capital financing to date. For more information or to sign up for a free trial, visit