Using Transparency and Tech to Build Better B2B Relationships

Relationships are hard, even when it comes to B2B sales for subscription businesses. But as challenging as it may be, it’s not impossible, even with sales evolving more and more into relationship management. G2 Crowd’s Senior Vice President of Sales, Olivier L'Abbé, joins us to discuss the keys to building a rock star relationship team across all go to market functions, and why transparency and honesty are the foundations of successful sales, marketing, and customer success organizations. Register today to learn more about: •Why curiosity is one of the most important traits in building a relationship team •How to better personalize your outreach to increase engagement with target accounts •How their team improved demo conversion rates with prospects using video Presenters: Senior Vice President of Sales, G2 Crowd - Olivier L'Abbé Director of Demand Generation, Copper - Harvey Rañola