Jonathan Staley (Director of Campaigns, Bluewolf, an IBM company) and Lucas Lam (Solutions Consultant, LeanData)
Bluewolf, an IBM Company, is the global Salesforce consulting agency committed to creating customer and employee experiences that drive a return on innovation. Bluewolf needed a way to follow up faster with the high volume of leads coming in from their demand generation efforts. Manual processes and disorganized data were preventing sales reps from hitting their goals for weekly booked meetings. In this webinar, Jonathan Staley, Director of Campaigns at Bluewolf, will discuss how Bluewolf’s Marketing Ops team was able to leverage data as a strategic asset to further align sales and marketing. Learn how Bluewolf:
•Increased sales activities by 15%
•Boosted Salesforce’s out-of-the-box routing
•Improved its database with algorithms
This webinar will be followed by a live Q&A.