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The Modern Marketing Leader’s Dilemma

With expectations high and requests coming from every direction, it is crucial you set strategic goals and objectives for your team that quickly drive results. But how do you set your priorities? How do you get the right mix of quick short-term wins and long-term strategic initiatives? And all the while keeping your customers, organization and stakeholders happy while ensuring the internal processes and technology are in place to support them.

We will answer these questions and more in this on-demand webinar. You’ll discover how to:

- Identify where Marketing leaders tend to struggle
- Discover best practices needed to avoid the common challenges and pitfalls
- Balance the need for immediate success with long term strategy
- Determine the necessary investments across people, process and technology to enable your priorities

Jeff Clark brings over 25 years of B2B marketing experience to the Marketing Operations Strategies service. Jeff develops SiriusDecsions’ research on marketing measurement and technology planning. His work helps b-to-b organizations effectively quantify, understand and convey the value being created by their marketing functions and assists marketing operations teams in their planning and management of technology.

After spending 10+ years in the digital marketing industry in various roles, Chris re-joined Progress in 2015 because he believes the Progress portfolio can solve many of the problems he faced at other companies throughout his career. With a passion for technology and marketing, Chris leverages his eight years of experience at Microsoft, various startups and other mid-sized companies to focus on bringing fantastic products to market.
Recorded May 31 2018 54 mins
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Presented by
Jeff Clark Research Director, Marketing Operations Strategies, Sirius Decisions
Presentation preview: The Modern Marketing Leader’s Dilemma

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  • Title: The Modern Marketing Leader’s Dilemma
  • Live at: May 31 2018 3:30 pm
  • Presented by: Jeff Clark Research Director, Marketing Operations Strategies, Sirius Decisions
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