Take Personalization to the Next Level with Hyper-Personalization

Presented by

Gregg Shupe, Digital ExperienceThought Leader, Progress

About this talk

In today’s omnichannel world, combining all your touchpoints across web, mobile, email, ads, etc. is becoming critical for better engagement and conversions. That combination of touchpoints is hyper-personalization, which requires a company to have a deep understanding of its own products and a 360-degree view of the customer to devise a customized marketing strategy. Watch this webinar featuring, Progress and HGS Digital to learn about big data and hyper-personalization. In it, you’ll learn: *Why digital experiences are so important to businesses *How businesses are using big data and hyper-personalization to yield better engagement and conversion rates *How a U.S. specialty retailer is transforming its business from intuition-based decisions to data-driven decisions and significantly improving the customer experience

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