How Flywheel Uses Sitefinity Digital Experience Cloud (DEC) to Drive Results

Presented by

Scott Snowden, Progress Sitefinity Partner, Flywheel Strategic

About this talk

Today’s digital marketers are more directly accountable for business results than ever before. But with data growing increasingly complex and fragmented, connecting marketing strategy to bottom-line results is a formidable challenge. Progress Sitefinity Digital Experience Cloud (DEC) enables marketers to drive demonstrable growth by understanding and optimizing every customer’s individual journey. Join us to see how Progress Sitefinity partner Flywheel Strategic uses DEC to make actionable decisions that drive real results—and how you can too. This webinar will discuss: * The basics of DEC and the importance of turning anonymous visitors to known contacts * Personas and why you need to know your audience * Conversions and touchpoints * Lead scoring and journey timelines Learn from the experts that use Sitefinity DEC daily to make smarter marketing decisions.

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