Connecting Digital Dots

In today’s increasingly data-rich world, analytics is becoming ever more critical to business operations and decision-making. In addition to traditional business analysts, many companies now have additional roles like Data Scientists and Data Engineers tasked with implementing AI-driven analytics engines that crunch data, uncover patterns, and surface actionable insights 24x7x365. An example of such an engine is Sitefinity DEC, which is constantly applying Machine Learning algorithms to customer interaction data in order to segment customers and score leads which drive content personalization and customer journey optimization. Investment in data analytics continues to rise, but to maximize ROI on that investment it’s essential to ensure your analysts have streamlined access to all the data they need, wherever it resides. This needs to be done in a standards-based way, providing ‘Bring Your Own Analytics (BYOA)’ tool flexibility in order to avoid siloed ‘swivel-chair analytics’. That data may be in a database or some kind of big data store, extracts from third-party systems received via regular secure file transfers, or only accessible through APIs. Progress provides class-leading solutions to all of these data integration scenarios, and can help maximize the return on your analytics investments, whether that’s driving day-to-day business operations, corporate strategy or real-time digital experience optimization