How to Build Outstanding Customer Experiences Like Hughes Federal Credit Union

Presented by

Kerry Graham, Marketing Manager, Hughes Federal Credit Union

About this talk

Progress Sitefinity and Americaneagle.com discuss successful approaches for defining and executing a digital experience strategy. Learn how Hughes Federal Credit Union, 2020 Sitefinity Site of the Year winner, has a competitive advantage with a DXP that delivers the experiences that customers have come to expect. Today, the banking industry has continued to struggle since the Great Financial Crisis of 2008/2009. In addition, customers’ demands have shifted as they expect to be able to do most of their banking online and banks’ online services are critical to attracting and retaining consumers. Physical banks are disappearing around the world as consumers prefer banking digitally. Because of this, digital experiences are driven by the need to empower customers to do what they want to do, when and where they want to do it. With the explosion of available data and analytics, these experiences also need to be tailored to improve relevance. A digital experience platform (DXP) is an integrated array of technologies designed to deliver a breadth of unique experiences to a wide variety of audiences. Learn why a DXP should be the foundation of your digital transformation strategy and how our customer example, Hughes Federal Credit Union implemented an award winning example of just that. During this webinar we’ll explore: - The challenges a business need to address, including multisite management at scale, data source integration and delivering experiences that support the entire customer journey - Why a content management system (CMS) should be the foundation of your DXP - Tangible results of digital experiences, such as personalized interactions across all digital touchpoints

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