Name: The Experience Economy - A Harvard Business Review Exclusive
Start: 2020-04-22T09:00:00Z
End: 2020-04-22T09:00:59.000Z
Location: BrightTALK
Rating: 4.5

TIBCO Software Inc. unlocks the potential of real-time data for making faster, smarter decisions. Our Connected Intelligence platform seamlessly connects any application or data source; intelligently unifies data for greater access, trust, and control; and confidently predicts outcomes in real time and at scale.
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In this session, you will learn how to create a customer analytics application using Python, TIBCO Spotfire analytics, and a ready-to-use template. The data science techniques you will learn are customer segmentations, such as RFM (recency, frequency, monetary) and customer lifetime value, combined with market-basket analysis for next best action product recommendations. This template is intended for any industry providing customers with products and services such as retail, travel, and banking. You will be generating actionable consumer insights using intuitive, interactive sliders, filters, and visualizations.

Data Science Festival

Leveraging data as a strategic asset means banks need to transform the way they govern, oversee, and manage data to drive business decisions, deliver exceptional customer experiences, and manage risks more effectively and efficiently.

Successful businesses of the future will have data and analytics as their core. Even today, competitors in the financial services space are monetizing data, using it to innovate products, create new markets, and derive insights from it that are shared throughout their business. The vast volumes of data the banking industry has today— sometimes referred to as “golden customer records”— can confer a competitive advantage, but that is only true if organizations learn to harness and combine it with data on customer preferences and context to gain deeper, richer insights and faster, better response.

Join the discussion with TIBCO’s CTO, Robert Merlicek, together with Luke Hannan, ex banking exec and professional facilitator as we evaluate how data and analytics is the strategic currency of the future for FSI to succeed.

Transforming FSI with Data & Analytics

How can your financial services company successfully automate its move to the cloud?

Through real-life examples and live demos, you will be shown how to make cloud migration a reality. 

Explore five ways you can take your move to the next level:
- Automation & Data Foundations
- Cloud Data Principles
- Data Standards & Hybrid Delivery
- Regulatory & Governance Adoption
- Data Delivery Optimization and Speed

5 Ways Financial Services can Accelerate Cloud Adoption

Can your financial institution digitize its processes swiftly so it can meet customer demands to conduct business easily and quickly, on any device, anytime? Or is it, like many financial organizations, caught in a traditional time- and resource-intensive approach that takes months to years to digitize even one process?

If you’re looking for a better, easier, and faster way to digitize your financial institutions’ processes, you’ve found it. A leading Netherlands-based bank—ABN AMRO—trailblazed an innovative solution to achieve its goal of digitizing 150-plus processes within two years, and it shares its story in this on-demand webinar.

Listen as Eric Van Dongen, product owner at ABN AMRO—whose expertise encompasses operations and business process management—describes the strategy and steps the bank took to digitize processes in a matter of days or weeks, including:

- How the bank empowered process engineers—who typically don’t have IT knowledge—to configure business processes themselves
- The technology the bank used, which includes TIBCO ActiveMatrix® BPM, TIBCO BusinessWorks™, and TIBCO Spotfire®, along with an internally created tool that links to all the bank’s applications
- A demo that shows a real-world example of how a process engineer built a process in less than five minutes ABM AMRO’s noteworthy results are within your financial institution’s reach, too. Listen to the webinar to start speeding your financial institution’s path to digitizing its processes.

Learn How Leading Bank ABN AMRO Digitized More Than 150 Processes

Will you become another statistic in the ever-growing fintech disruption, or will you seize the opportunity to innovate through deeper data insights?

Watch as London Stock Exchange Group’s Oli Bage, head of architecture, data & analytics and Geoff Horrell, group head of innovation, along with TIBCO industry experts share their integration platform experience. Better understand how an integration platform unites all applications to deliver a streamlined, holistic interface for greater insight and more.

Key Learning Objectives:
- What fintechs and neobanks do to attract consumers
- How a data and analytics strategy addresses competitive pressures brought by these new entrants
- How to use data and analytics to create a differentiating experience for the next generation of customers
- How the new way of delivering services can leave you exposed, and how data and analytics can curtail this exposures

Transforming Financial Services with London Stock Exchange Group

How can you efficiently simplify and accelerate data access for users? How can you quickly provide views of the business without replicating data and building complex flows?

Watch this 30-minute TIBCO® Data Virtualization Discovery webinar to learn the answers to these questions.

Discover Data Virtualization - A Workshop

Challenged with poor data cleansing, inaccurate data, and multiple conflicting data sources, Change Healthcare, a healthcare technology company, was in dire need of a Master Data Management solution.

In this webinar, Katie McDonald, Senior Director of Master Data Management at Change Healthcare, explains how implementing TIBCO’s strategic end-to-end master data management solution (TIBCO EBX® software) transformed the business, reduced costs, and improved data quality.

Learn:

Why Change Healthcare needed a master data management (MDM) solution
How she made the business case for MDM
Her strategy for implementing MDM across the enterprise
How MDM accelerated Change Healthcare’s data and analytics maturity

Change Healthcare Implements a Single Multi-domain MDM Solution

Vast and unstructured data is at your disposal, but how do you use modern techniques to make sense of it all, and at scale?

In this session, Shawn Rogers, TIBCO’s VP of Analytics Strategy and Corporate Marketing, will help you understand how to successfully grow your operations through analytics and data management, and make these practices part of your organisation's DNA.

Bruno Trimouille, TIBCO VP, Marketing, will share where customers succeed and some of the latest innovations from TIBCO LABS.

Scale Successfully With Data Management and Analytics

Having an analytical insight is one thing, but actually doing something about it is something else entirely. Today’s fast-changing business climate demands real-time visibility and up-to-the-minute recommendations from data and analytics. This in turn depends on (a) clearly defined projects, (b) data acquisition, blending, exploration, (c) feature engineering, model training, evaluation, (d) model deployment, monitoring and rebasing. In this presentation, I provide a tour of this end-end data science lifecycle and key components, including an agile data fabric and catalog, a data science modeling environment, model operations and interactive visual analytics on streaming and accumulating data. I will illustrate this flow with case studies in manufacturing and financial services, and describe the emerging world of human-centered AI in context.

Connected Intelligence: Data Science in Operations

For every transaction, the process is based on master data. Accurate and consistent data on products, customers, suppliers, financial hierarchies, and other domains optimizes operational processes and compliance, and increases the quality of analysis.

As a recognized leader in master data management, and a pioneer in asset management, TIBCO’s EBX® software is a unique and innovative multi-domain solution to manage, govern, and consume all your data assets.

[Italian]Innovation Strategies with an Agile Data Fabric: Master Data Management

With the right data, your company thrives. With data-as-a-service, you can monetize your data, use it for a real competitive advantage, and support better decision-making.

In today’s dynamic environment, learn how TIBCO helps balance data demands while complying with regulations through:

- Management of all governance artifacts (corporate glossaries, policies, business rules, dictionaries, KQIs/KPIs and data lineage)
- Enhanced participation of all stakeholders through a collaborative forum
- Tools to manage change
- Centralization of all activities to keep governance current
- Integration of artificial intelligence (AI) and machine learning (ML) for automated classification of assets

[Italian] Innovation Strategies with an Agile Data Fabric: Data Governance

Hear how the EBX Master Data Management solution enabled Koch to leverage tech stack for greater cost efficiencies, design autonomous data spaces for each business tenant, rapidly share customizable solutions for individual company implementation & ensure scalability as data management needs matured.

Koch Industries Democratizes Data Governance with Master Data Management

Solve your greatest challenges with hyper-personalized customer experience. In this on-demand webinar, Benjamin Dallinger and Mark Mullen will be breaking down four ways to start actioning customer data with advanced analytics and AI/machine learning solutions — so you can deliver hyper-personalized experiences for your customers: Imagine the art of the possible, Build a good data foundation, Enable dynamic single views, and Automate decision-making

The Changing Face of Retail: 4 Ways to Real-time Data

Heavy machinery and high voltages, meet sensors, smart devices, and IoT. See how Siemens Mobility, the world’s most diversified and vertically integrated mobility company, used data and analytics to lower costs and improve service.

Plus, discover the surprising use case that helped the company avoid unnecessary repairs, keep the trains running on time, and deliver “immense productivity gains.”

Big Infrastructure, Big Savings, Better Decisions
The job of monitoring and measuring real-time performance of train components is immense. There can be as many as 2,000 components per train. But the payoff is huge. Knowing the best times for preventative maintenance reduces costs and keeps trains in service. Real-time analytics for both IoT and legacy data was needed. Working with TIBCO, this transformative effort included:
- Collecting every piece of data possible, mostly via sensors at the edge
- Automating corrective action and decision-making.
- Predicting failures, including using detection of tell-tale bearing vibration patterns
- Delivering fast, accurate insights to customers through the company’s cloud-based Railigent application suite

Optimized operations and maintenance. Happier customers, too. There’s also lessons here on the right mix of product sales and services.

Siemens Mobility Trains Run Better On Data and Analytics

“We were never as busy.”

When the pandemic struck, and air passenger traffic was mostly grounded, Air Canada Cargo knew it needed to become more data-driven to preserve its business, and take advantage of the surging demand for freight. They succeeded. And in the process, the team built a new e-commerce business.

The Power of Visual Dashboards
Adding routes and removing seats from grounded passenger jets was only the most visible part of this transformation. Working with TIBCO, Air Canada Cargo empowered employee groups through real-time data and analytics and with four easy-to-access levels of reporting: push reports, customizable self-serve reports, pre-calculated “grid” reports, and a suite of visual dashboards.

With this system, Air Canada Cargo:
Significantly reduced ad-hoc report requests
Increased daily user connections to the visual portal by 33%
Accelerated the data refresh rate
Plus, the company is now able to take on new opportunities, not over quarters or months, but in weeks or days.

Originally presented live at TIBCO Now, watch this presentation to learn more. It also includes interesting industry facts.

How Air Canada Cargo Launched A New Business Line During the Pandemic

More and more businesses are trying to build  experiences to attract   customers’ time, money, and attention. 

In this webinar from Harvard Business Review, learn how your company can excel at compelling experiences to win customer allegiance and build a more profitable bottom line. Experience and transformation are the basis for business growth and prosperity; this book offers the script for continued value generation through experiences aligned with a strong customer-centric strategy. 

The webinar also helps answer three crucial questions:

- Are your customers increasing or decreasing the amount of time they spend with you?
- Do you have to exert ever more marketing and sales efforts to gain the attention of customers, or do the experiences you offer create robust demand in and of themselves?
- Is the money customers pay you derived entirely from the sale of commodities, goods, and services, or have you found ways to charge for various experiences?

The Experience Economy - A Harvard Business Review Exclusive

Customer Experience

Customer Engagement

Branding

Business Transformation

Digital Transformation

Business Strategy

Integration

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The Experience Economy - A Harvard Business Review Exclusive

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