Understand the Member Journey to Drive Growth for Your Credit Union

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Presented by

Anne Legg, Founder and Principal, THRIVE and Jon M. Deutsch, Managing Director, Financial Services Solutions, TIBCO

About this talk

Featuring Anne Legg and hosted by Credit Union Times Data is worthless if you don’t know how to mine it and find the story in the details. Your credit union has the opportunity to create insights and make a positive impact on your members. Using your data, you can drive acquisition, growth, and retention through fact-based and well-executed member experiences. Understand your members and their needs – today and tomorrow. Join this webcast to learn how data insights can be used to engage members and grow wallet share while strengthening relationships, including: Identifying member friction in the purchase journey Understanding the data needed to improve the member experience How to recognize the data needed to create and deliver value and competitive advantage We conclude the webcast with a practical application of Anne’s insights.

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