Data Science Festival

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Presented by

Heleen Snelting, Director Data Science & Julieta Diaz, Senior Data Scientist

About this talk

In this session, you will learn how to create a customer analytics application using Python, TIBCO Spotfire analytics, and a ready-to-use template. The data science techniques you will learn are customer segmentations, such as RFM (recency, frequency, monetary) and customer lifetime value, combined with market-basket analysis for next best action product recommendations. This template is intended for any industry providing customers with products and services such as retail, travel, and banking. You will be generating actionable consumer insights using intuitive, interactive sliders, filters, and visualizations.

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