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How Winning Sales Organisations Mobilise Content

Research has shown that taking a strategic approach to managing sales content usage can have a profound impact on sales results. A robust sales asset management strategy helps ensure sellers have the right content at the right time to maximise the effectiveness of buyer interactions.
Recorded Nov 23 2020 63 mins
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Presented by
Iris Chan, CMO APJ, Seismic & Peter Ostrow, VP/Principal Analyst, Forrester
Presentation preview: How Winning Sales Organisations Mobilise Content

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  • How Winning Sales Organizations Mobilize Content Jan 27 2021 5:00 pm UTC 62 mins
    Iris Chan, CMO APJ, Seismic & Peter Ostrow, VP/Principal Analyst, Forrester
    Research has shown that taking a strategic approach to managing sales content usage can have a profound impact on sales results. A robust sales asset management strategy helps ensure sellers have the right content at the right time to maximise the effectiveness of buyer interactions.
  • 3 Defining Practices for B2B Sales Acceleration Recorded: Jan 6 2021 61 mins
    Iris Chan, APJ CMO, Seismic
    Stalled deals. Deals moving too slowly. Missing revenue targets. These are common challenges faced by sales leaders and their teams, further magnified by unpredictable market conditions resulting from the pandemic. So what are the world-class practices in accelerating sales and uplifting pipeline performance? The good news is there are proven models to crisis-proof your sales organization.

    Seismic APJ CMO and Head of Business Development, Iris Chan, will provide examples of how organizations have achieved measurable improvement in sales results by putting these guiding principles into practice.
  • The Modern Marketing Mandate - with Seismic & IBM Recorded: Dec 29 2020 43 mins
    Ray Oram, Vice President Global Sales Enablement, IBM
    Now more than ever, CMOs are facing an expanded mandate to reimagine their role within the C-Suite and across the enterprise. Their challenge: to set new standards for how marketing gets done.

    Join Ray Oram, Vice President, Global Sales Enablement from IBM for a 30-minute discussion centered around the new CMO Marketing Mandate and the positive impact enablement technologies can have on both sales and marketing organizations.

    Topics of discussion include:

    -How IBM is turning strategy to action
    -The importance of letting technology empower sellers and marketers
    -Connecting sales with marketing to drive business impact
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  • Title: How Winning Sales Organisations Mobilise Content
  • Live at: Nov 23 2020 10:40 pm
  • Presented by: Iris Chan, CMO APJ, Seismic & Peter Ostrow, VP/Principal Analyst, Forrester
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