The Modern Marketing Mandate - with Seismic & IBM

Presented by

Ray Oram, Vice President Global Sales Enablement, IBM

About this talk

Now more than ever, CMOs are facing an expanded mandate to reimagine their role within the C-Suite and across the enterprise. Their challenge: to set new standards for how marketing gets done. Join Ray Oram, Vice President, Global Sales Enablement from IBM for a 30-minute discussion centered around the new CMO Marketing Mandate and the positive impact enablement technologies can have on both sales and marketing organizations. Topics of discussion include: -How IBM is turning strategy to action -The importance of letting technology empower sellers and marketers -Connecting sales with marketing to drive business impact
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