Name: The Modern Marketing Mandate - with Seismic & IBM
Start: 2020-12-29T17:00:00Z
End: 2020-12-29T17:00:43.000Z
Location: BrightTALK

Misaligned organizations can pose many risks for a life sciences organization, especially from a compliance and growth perspective.

Sales enablement is transforming the future of alignment between sales and marketing. And as part of this trifecta, organizations can achieve 19% faster revenue growth and 15% higher profitability.

Register for this webinar to learn from the Illumina and Seismic teams. Key insights include:

- The current healthcare landscape and potential implications

- Understanding the historic relationship between marketing and sales

- How to bridge the gaps in marketing and sales alignment

- Importance of utilizing analytics to provide transparency

- How to create a compelling business case for sales enablement

From Tribal Knowledge to Common Knowledge: Tips for Aligning Sales & Marketing

Research has shown that taking a strategic approach to managing sales content usage can have a profound impact on sales results. A robust sales asset management strategy helps ensure sellers have the right content at the right time to maximise the effectiveness of buyer interactions.

How Winning Sales Organizations Mobilize Content

Stalled deals. Deals moving too slowly. Missing revenue targets. These are common challenges faced by sales leaders and their teams, further magnified by unpredictable market conditions resulting from the pandemic. So what are the world-class practices in accelerating sales and uplifting pipeline performance? The good news is there are proven models to crisis-proof your sales organization.

Seismic APJ CMO and Head of Business Development, Iris Chan, will provide examples of how organizations have achieved measurable improvement in sales results by putting these guiding principles into practice.

3 Defining Practices for B2B Sales Acceleration

Now more than ever, CMOs are facing an expanded mandate to reimagine their role within the C-Suite and across the enterprise. Their challenge: to set new standards for how marketing gets done.

Join Ray Oram, Vice President, Global Sales Enablement from IBM for a 30-minute discussion centered around the new CMO Marketing Mandate and the positive impact enablement technologies can have on both sales and marketing organizations. 

Topics of discussion include:

-How IBM is turning strategy to action
-The importance of letting technology empower sellers and marketers
-Connecting sales with marketing to drive business impact

The Modern Marketing Mandate - with Seismic & IBM

Marketing and Sales Alignment

Marketing

Sales Enablement

Sales Development

Technology Marketing

Marketing Technology

MarTech

Demand generation is the process through which a business integrates marketing and sales to move potential buyers down the sales funnel from interest to payment. The BrightTALK demand generation community is made up of thousands of professionals sharing and learning best practices for engagement marketing, demand generation and lead scoring and nurturing through interactive webinars and videos. Register and join the conversation to attend live webinars and have your questions answered by demand generation professionals and thought leaders.

Demand Generation

The digital content marketing community on BrightTALK is made up of thousands of marketers using rich media and thought leadership content to drive engagement. Join to learn best practices for digital content creation and distribution and explore how content engagement can help you connect with your existing and prospective customers and drive revenue.

Content Marketing

Get powerful marketing insights for your business. Connect with experts and colleagues to get the most up-to-date knowledge on which marketing strategies and techniques are driving customer and revenue growth.

The marketing community on BrightTALK is made up of thousands of engaged marketing professionals. Find relevant webinars and videos on marketing strategy, branding and more presented by recognized thought leaders. Join the conversation by participating in live webinars and round table discussions.

The inside sales community on BrightTALK is made up of thousands of engaged inside sales professionals. Learn best practices for teleprospecting and lead qualification as well as advice for implementing sales prospecting tools. Join the discussion by attending on-demand and live inside sales webinars and round tables.

Inside Sales

The sales management community on BrightTALK is made up of thousands of sales management professionals. Learn about sales training ideas and techniques while improving pipeline development strategies. Join the conversation by participating in live sales development and management webinars and round tables.

Sales Strategy

Get powerful sales management insights for your business. Connect with experts and colleagues to get the most up-to-date knowledge on the sales strategies that are generating record-breaking booking, revenue and retention numbers.

Sales

The sales community on BrightTALK brings together thousands of engaged sales professionals. Learn about careers in IT sales and marketing, sales techniques and selling strategies. Join the discussion by participating in on-demand and live sales webinars and summits with leaders in the sales industry.

Get powerful insights to run your business. CEOs, CFOs, CMOs, COOs, CTOs and CIOs are among the leaders in this community who connect with peers and experts to grow their businesses.

CxO Strategy

In the business management community, commercial experts will be sharing webinars and videos on an array of subjects. From sales and marketing, to finance, productivity and growth, this content will help you stay up-to-date with the current economic environment and provide timely management insight to drive business growth.

The Modern Marketing Mandate - with Seismic & IBM

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About this talk

Seismic