Now more than ever, CMOs are facing an expanded mandate to reimagine their role within the C-Suite and across the enterprise. Their challenge: to set new standards for how marketing gets done.
Join Ray Oram, Vice President, Global Sales Enablement from IBM for a 30-minute discussion centered around the new CMO Marketing Mandate and the positive impact enablement technologies can have on both sales and marketing organizations.
Topics of discussion include:
-How IBM is turning strategy to action
-The importance of letting technology empower sellers and marketers
-Connecting sales with marketing to drive business impact