From Tribal Knowledge to Common Knowledge: Tips for Aligning Sales & Marketing

Presented by

Kathleen Pierce, Susan Felke, and Shauna Leighton

About this talk

Misaligned organizations can pose many risks for a life sciences organization, especially from a compliance and growth perspective. Sales enablement is transforming the future of alignment between sales and marketing. And as part of this trifecta, organizations can achieve 19% faster revenue growth and 15% higher profitability. Register for this webinar to learn from the Illumina and Seismic teams. Key insights include: - The current healthcare landscape and potential implications - Understanding the historic relationship between marketing and sales - How to bridge the gaps in marketing and sales alignment - Importance of utilizing analytics to provide transparency - How to create a compelling business case for sales enablement
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