Kathleen Pierce, Susan Felke, and Shauna Leighton
Misaligned organizations can pose many risks for a life sciences organization, especially from a compliance and growth perspective.
Sales enablement is transforming the future of alignment between sales and marketing. And as part of this trifecta, organizations can achieve 19% faster revenue growth and 15% higher profitability.
Register for this webinar to learn from the Illumina and Seismic teams. Key insights include:
- The current healthcare landscape and potential implications
- Understanding the historic relationship between marketing and sales
- How to bridge the gaps in marketing and sales alignment
- Importance of utilizing analytics to provide transparency
- How to create a compelling business case for sales enablement