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Remember when The Moment of Truth was the point in time a brand proved its worth to a consumer, counting them as a customer? That’s history. Consumers today experience an endless barrage of moments across their converging digital and physical worlds. For them, The Moment of Truth is over — replaced by the totality of their connected experiences.
This new reality makes customer experience the single most important point of difference for modern organizations.
We’re Digital Software & Solutions Group. As the digital transformation software arm of TCS, one of the world’s largest IT solutions firms, we help progressive businesses and cities deliver exceptional experiences to target audiences, whether they’re consumers or citizens. Our portfolio of products tap the power of real time data insights to help retailers, banks, telcos and smart cities deliver highly-personalized and timely experiences that drive customer engagement, loyalty and sales.