How Retail Banks Can Optimize the Customer Experience and Not Be Forgotten

Presented by

Dan Latimore, SVP of Banking at Celent

About this talk

Customer experience is a key differentiator for today’s retail banks, but the allocation of limited time and resources can make or break any CX program. How exactly can data and analytics be used to not just measure customer engagement, but to optimize it and grow it beyond the transaction at hand? What is the use case for AI capabilities that can deliver immediate value to retail banks and their customers? How should a retail bank evolve its relationship with its customers in a time when competition has never been more fierce, disruptive, or quick to adapt? Join Celent’s Dan Latimore, SVP of Banking, as he provides the latest insights about how leading-edge retail banks are using a new generation of customer analytics software solutions in response to disruptive trends, including FinTechs, mobile banking, new regulations, and non-traditional competitors. Mr. Latimore, joined by Marcus Hearne of TATA Consultancy Services, will examine the latest approaches and technologies that allow banks to create and curate highly relevant omnichannel customer experiences that transform transactions into a trusted relationship.

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Remember when The Moment of Truth was the point in time a brand proved its worth to a consumer, counting them as a customer? That’s history. Consumers today experience an endless barrage of moments across their converging digital and physical worlds. For them, The Moment of Truth is over — replaced by the totality of their connected experiences. This new reality makes customer experience the single most important point of difference for modern organizations. We’re Digital Software & Solutions Group. As the digital transformation software arm of TCS, one of the world’s largest IT solutions firms, we help progressive businesses and cities deliver exceptional experiences to target audiences, whether they’re consumers or citizens. Our portfolio of products tap the power of real time data insights to help retailers, banks, telcos and smart cities deliver highly-personalized and timely experiences that drive customer engagement, loyalty and sales.