Selling Technology: How to Build Key Relationships with your Customers
The way in which we sell is changing, especially for women in hi-tech careers. Today’s sales environment is culture-driven, and the culture in the hi-tech industry can be a challenging place for women in leadership positions.
The biggest change has been in collaborative conversation. There is no product discussion, we don’t talk about hardware, software or service. We discuss the problem or need in depth and work toward a proof of concept. Instead of selling big deals, the market has shifted towards proof of concept, subscription-based and selling to inform. It’s not just about sales anymore; it’s about sales and marketing alignment and how to bridge the gaps.
Talking points will include:
- How the market has shifted
- How women can help and enable other women
- Tips and tricks for selling in the world of digital transformation
Join this expert panel with Diane Updyke, VP Sales & Advisor, Startups, Carrie Francey, VP Strategic Alliances, HPE and Kelly Ireland, CEO, CB Technologies, as they discuss these and other trends in the tech, startup and SaaS sales environment.
RecordedMar 7 201856 mins
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Elliot Kay, MD and founder, Strategic Brilliance Services LTD
Ever wondered what are the components to have a solid business purpose which ensures that your business is sustainable? A lot of business owners and entrepreneur start businesses which they are passionate about and that they love, yet strategic purpose is often over looked.
In this webinar we will go through the five key components which must be included in your purpose which ensure you are building a business that you love. A solid business purpose is what keeps the business and the people in business going when times are tough and when times are good. It is what investors love to know when looking into company, it is the heart of any business.
This is the third episode in the Next Generation Leaders series where our panel of young business people discuss challenges that they face in their careers and provide tips for how to solve them.
Have you always wondered how to close that big sales deal or nail a job interview? Do you want to learn tried and tested techniques for getting a pay rise? Have trouble speaking up and asking for more in your job and in your personal life? Join this webinar where our panel will share their stories where they've had to negotiate for both themselves and on behalf of their organisation and will provide actionable tips for you to do the same.
Amanda Cavallaro, Full Stack Developer and Google Developer Expert
In this talk, Full-Stack and Google Developer Expert Amanda Cavallaro shares how technology has impacted and affected her life and career. From her empathy and experiences growing up in Brazil, to taking the leap to move to the UK and become a software developer and an advocate for the information technology community, Amanda discusses the challenges and lessons, and how the developer community helps people achieve their potential.
Ilona Branner, Global Learning and Development Consultant at PwC
This webinar is part of BrightTALK's Masterclass Series.
Ever wanted to know the best way to learn to help you maximise your own potential? This webinar will delve into the neuroscience of learning, looking at what happens when your reptilian brain takes over and hijacks the system, and ways in which you can boost different neurochemicals, which will help you learn in more effective ways. This will result in positive changes and helping you feel happier too.
In this webinar, you will learn how to navigate male dominated industries, some of the challenges women can face in the workplace and be empowered with the information, tools and strategies available to climb to the top.
We will cover:
Unconscious biases that may be impacting your career.
How to identify sexual harassment and strategies to remain in control.
Your rights in the workplace and what key resources are available.
How you can take action to create a positive workplace culture for other women to climb to the top.
This webinar is part of BrightTALK's Masterclass Series.
Scarcity and fear are deeply ingrained in our society: politics, business, the way we live our lives and how we make decisions around family or work.
Why is it important to NOT make a decision from a place of scarcity, but instead a place of possibility? Because possibility equals potential. When we operate from a place of possibility, we tap into creativity, innovation and better problem solving. These are critical if we’re going to build thriving and life-changing businesses and careers.
In this Masterclass, Belma McCaffrey, CEO and Founder of Work Bigger, a career change platform for women will talk about:
-How a mindset of possibility can help you build a more successful business and career
-Strategies and tactics to adopt this new mindset and help you become a better problem solver
-Learning how to expand your career opportunities
Named “Best New Book” by People Magazine and Refinery29, "The Myth of the Nice Girl" is a candid guide for ambitious women who want to succeed without losing themselves in the process.
Join this webinar interview where Ina Yulo from BrightTALK speaks with author Fran Hauser on her career journey and some of the key takeaways from her acclaimed book.
Some topics that they will discuss include:
-Tips for speaking up, negotiating, and finding confidence
-The negative perception of "niceness" that many women struggle with in the business world
-Tips for not sacrificing your values or showing your personality in the pursuit of success
-Navigating business relationships
-How to balance being empathetic with being decisive
-How to cultivate authentic confidence
Craig Hallenberger, motivational speaker and success coach
The Four Laws of Success provides someone a set of rules to take control of their life and identify what needs to change from thoughts to habits to decisions making for lasting and permanent change.
Craig Hallenberger is an expert in helping people determine their true barriers and then defeat them. After struggling for most of his life, he discovered that his life was being driven by a mental program he was not consciously aware of. After extensive research, Craig discovered a simple brain hack to identify this mental program and change it.
Today, he shares his discovery with people all over the world. He has helped thousands of people change their lives and achieve their goals with a simple process anyone can learn and implement in their life.
In addition, Craig provides a unique experience for someone in the financial services industry. A majority of his career has been spent representing or training for financial organizations like Ameriprise, Northwestern Mutual and State Farm. The combination of being in the trenches of the industry and his mental discoveries provide extremely valuable information for someone dealing the unique challenges of the financial services industry.
Dr. Johnette Ruffner-Ceaser, Founder & CEO of Liberated Expressions, LLC
Resume writing is a daunting process, especially if you have obtained help from resume writing services, obtained resume tips from online sources, and participated in resume workshops but you’re still not securing the job you desire.
Even when you have done your due diligence to create a quality resume, there can be atypical resume errors that secretly impact the effectiveness of your document.
Join Dr. Johnette Ruffner-Ceaser, Founder & CEO of Liberated Expressions, LLC, to learn how to identify and fix those errors so you can obtain your next awesome opportunity.
What is personal branding? What you are projecting to the world online and off -- and what people are saying about you. How do you maintain your authentic self and be someone easily found and regarded as a (very hire-able) thought leader in your field? That's what today's conversation is about, talking to five women who have built their own businesses (and brands!) around some aspect of personal branding and personal growth.
Who should attend? This is a no-brainer for anyone really because we are all looking to improve how our work is perceived and how we can convert that perception into more work and better networking.
Who is grabbing a cuppa and having a conversation around personal branding — that is geared towards women but could benefit men too? This episode features the following branding goddesses:
- Diana Berryman on social media and content marketing
- Remi Erogbogbo on style and beauty, finding the right color to wear for your next important interview or meeting
- Vibeke Foss on her niche building websites for female entrepreneurs
- Sophie Russell-Ross on how to create your own website and build a freelance brand
And all of these amazing women on growing a business, building a niche, and promoting yourself as a brand, online and off!
Laurel Road - Your trusted financial partner on the road to success
IAW has partnered with Laurel Road to provide our members with discounted interest rates on your student loans.
During this interactive think session, Laurel Road provide an overview of the new benefit and how you can utilize it to lock in a lower interest rate amidst a rising interest rate environment. The following topics will be covered:
- How do rising interest rates in the economy impact me?
- Is there any way to lock in a rate now before they increase any more?
- Is income driven repayment and/or loan forgiveness right for me?
- How will the proposed legislative changes to federal repayment programs affect me?
- What is student loan refinancing, and am I eligible?
- What are the considerations surrounding the decision of whether to refinance vs. pursue loan forgiveness?
This will be an interactive session with time for Q&A so please submit your questions.
Amechi Udo , Career Change Strategist, Your Career Matters
We've all met people wishing to change career, often after the Summer holidays or New Year - 75.7 per cent of UK professionals wanted to do the same at the start of 2018. Yet when we meet them a few months (or years) later nothing has changed. What stopped them – and possibly you? Our retiring later, increasing family/caring commitments and rising job insecurity mean more and more of us are having to consider changing career once, twice or three times in our lives. But how do we make career change work?
Joining this webinar will answer these questions, helping you move past the confusion, doubt, fear and uncertainty often associated with career change; give you the seven vital elements to keeping focused, motivated and happy during career change and share examples of women like you making their career change ambitions happen.
At 29, Amechi experienced an unexpected redundancy. He had no job, no home, and no clue as to what the next career step was. The career advice he had learned at school and university was outdated. In figuring out how to make a successful career change Amechi met many men and women facing the same midlife career challenges. Since then Amechi has coached and trained people internationally in successfully making career changes through his company, Your Career Matters. A firm believer that life's too short to be unhappy at work, Amechi's clients value his ability recognise the talents, abilities and opportunities they have overlooked and show them how to transform these into the platform for career change success.
Corinne Worsley, Life Coach and Inspirational Speaker
Feel like you're on a never ending treadmill, like a hamster on a wheel with no way of getting off?
The pace of life and the weight of expectations on our shoulders can often leave us feeling trapped and like our life isn't our own. If we're not careful we can even find ourselves heading for burnout.
Thankfully there is another way.
In this webinar we'll cover:
- What stress really is
- The causes of stress and overwhelm
- How to take back control of your life and your to do list
- Practical solutions you can start implementing straight away
If you're ready to start living instead of simply surviving, don't miss this!
Helena Stone, Change Management Consultant and Mentor
This webinar is part of BrightTALK's Masterclass series.
Are you holding back from achieving your goals and dreams?
Do you want to be and feel more confident?
Are you ready to make a change and take action to becoming confident?
If the answer to all three questions is YES, this confidence webinar is for you! Helena is delighted to be hosting her confidence for women webinar on September 14th. She hopes you can join her and other women, who are ready to make the changes to unlock their best self.
By registering for the event, you receive a workbook to accompany the webinar allowing you to take practical steps as you learn, PLUS a free e-book on confidence. If you can’t join live, you’ll receive a recording of the webinar…so you don’t miss out.
In the meantime, Helena invites you to join her closed facebook group to meet likeminded women who are working on their confidence, career and business goals: https://www.facebook.com/groups/makeithappenwithhelena
Helena Stone is a Change Management Consultant and mentor for women. She supports both organisations and individuals who know they need to change to reach the performance improvements they're looking for…but they can't quite figure out how to do it.
This webinar is part of BrightTALK's Masterclass Series.
It's time to let out the secrets and address some of the biggest questions you have as a presenter!
How do you establish your credibility if you do not have tons of experience? How do you immediately grab and keep an audience's attention regardless of your topic? How do you create audience engagement without a lot of bells and whistles?
You'll leave this interactive session knowing the biggest, never-before-revealed presentation secrets!
Being able to speak with passion, integrity and enthusiasm about your products and services is a vital skill for any business person. However, the idea of giving a presentation makes many people break out into a cold sweat of apprehension.
Effective public speaking, pitching and presenting is about getting your message across. It’s not just about engaging your audience with what you have to say; it’s also about how you say it.
In this session, you will:
•Understand how to manage any fears or concerns you have about speaking in public
•Learn to structure what you say in both formal and informal speaking and pitching opportunities to ensure you deliver a clear and concise message with a specific call to action
•Know how to ensure a call to action is included in any speaking / pitching opportunity
•Understand the need to manage your personal impact when speaking and pitching
•Know which presentation tools are most appropriate for use in different environments and with different groups
Scarlet Batchelor (Business Leader & Fitness Guru, COEO Fitness) & Sam Batchelor (Architect and Former Elite Athlete)
This webinar is part of BrightTALK's Masterclass Series.
Bringing together teams requires clarity of mission, definition of culture, time for group assimilation, and a tolerance for failure. Scarlet and Sam will share anecdotes from their experiences to bring light to important tenets of leadership.
In this masterclass you will learn:
-Clarity of mission
-Definition of culture
-Time for group assimilation
-Tolerance of failure
-The design process
Scarlet Batchelor - Business Leader and Fitness Guru - Founder&CEO, COEO Fitness
In her career Scarlet has been both an entrepreneur (COEO) and an intra-preneur (New Balance, Ocean Spray). Consistent to all of her roles is a creative leadership that wills diverse and sometimes under-resourced teams to drive incredible results. In addition to her corporate experience Scarlet is a 20-year yogi practitioner and a yoga instructor. Scarlet is an authority in fitness and an expert in fitness community on the power of technology in today’s marketplace. Her startup, COEO was part of the prestigious WINLab accelerator and drives 10x community traction vs. its closest competitors.
Sam Batchelor - Architect and Former Elite Athlete - Partner, designLAB Architects
Sam is an architect specializing in expressing the missions of cultural institutions in powerful built environments. A long-time partner at designLAB, he was the 2016 recipient of the Earl R. Flansburgh Young Architect Award. He is also an Adjunct Professor of DesignBuild at Mass College of Art. His work is informed not only by his love of design and materials, but also by his background as a rower. The heavyweight captain of Yale Crew and a member of the US Junior National Rowing Team, Sam uses his athletic background to bring together teams behind a common mission.
Sam and Scarlet have been married for 16 years, cycled 4,000 miles from Seattle to Boston together, and have three young children ages 8, 6, and 6 (yes, twins!)
Lauren Chiren, Global Health Coach & Mentor, Women of a Certain Stage
Discover how sugar is impacting you and learn about the psychological and physical manifestations which keep you wanting more! Take away top tips on how to reduce your sugar dependency and improve your energy & mood.
The future of work is flexible. In order to embrace people from all works of life and backgrounds, we must embrace what technology has enabled -- as long as people have a good Internet connection, they can work from anywhere. This WITty episode will include a discussion on the benefits of allowing your team to work from anywhere (including better work-life balance, more diverse team, often lower costs), how to make a distributed or remote team flourish, how to flourish yourself working from home, the growing trend of project-based and freelance work, and the opportunities to feel connected with a community no matter where you work.
So grab a cuppa and listen from anywhere that's convenient to you and join the conversation with:
- Leanne Creasey, who previously launched and ran two of London's most popular coworking spaces, works as a startup coach for new entrepreneurs and is currently working with Cuckooz, who offers design-led serviced apartments alongside Cuckooz Nest, London's first coworking space and pay-as-you-go nursery for under twos.
- Emma MacGregor heads up the platform success team at YunoJuno whose core beliefs is to find freedom in freelancing. YunoJuno offers a platform which enables those in creative and tech freelancers to link up for work with London and New York-based agencies.
- Sophie Segal, who founded the Mindset Shift Summit a remote conference for women, alongside developing a portfolio career and running a business in sales and marketing, being a mum of two, and being involved in the flexible working space.
- Lisette Sutherland is the director of Collaboration Superpowers, a company that helps people work together from anywhere through online and in-person workshops. She also produces a weekly podcast featuring interviews with remote working experts highlighting the challenges and successes of working with virtual teams.
Highlighting women in the workforce, business leaders & entrepreneurs
The state of women in the workplace is constantly evolving. Each year we make new strides to be more inclusive, close the gender pay gap across industries, and promote and support more women in business. This series will outline the current state of the industry, the challenges women are facing in their careers, as well as opportunities and solutions for women climbing the corporate ladder.