Selling Technology: How to Build Key Relationships with your Customers
The way in which we sell is changing, especially for women in hi-tech careers. Today’s sales environment is culture-driven, and the culture in the hi-tech industry can be a challenging place for women in leadership positions.
The biggest change has been in collaborative conversation. There is no product discussion, we don’t talk about hardware, software or service. We discuss the problem or need in depth and work toward a proof of concept. Instead of selling big deals, the market has shifted towards proof of concept, subscription-based and selling to inform. It’s not just about sales anymore; it’s about sales and marketing alignment and how to bridge the gaps.
Talking points will include:
- How the market has shifted
- How women can help and enable other women
- Tips and tricks for selling in the world of digital transformation
Join this expert panel with Diane Updyke, VP Sales & Advisor, Startups, Carrie Francey, VP Strategic Alliances, HPE and Kelly Ireland, CEO, CB Technologies, as they discuss these and other trends in the tech, startup and SaaS sales environment.
RecordedMar 7 201856 mins
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Time is what matters: what’s a success in 2 months may be a failure when it happens over 2 years.
Join this webinar, where Matt Sandrini, CEO of Time Zillionaire will discuss:
-How to use maths to set a clear business objective with milestones
-Avoid incremental targets
-Keep things simple by focusing on what brings disproportionate results
-Commit to learning before moving on
-Choose speed over being busy
-Focus on results and speed rather than movement
Lauren Lovett, Presence and Articulation Coach, Speak Well and Speak Well Europe
Today more careers require public speaking in some form or another. Whether you're presenting on video or speaking to your board, or you're on a conference panel or the keynote speaker, you need to feel vibrant and at ease, so your message can deliver the intended impact.
Learn how conditioning your instrument, refining your content, and discovering your optimal zone can improve and even transform your public speaking acumen.
Many women are reluctant to actively promote their value because it feels self-serving or inauthentic. Rather than promote themselves, they prefer to believe that their work will speak for itself. Unfortunately, without the confidence and commitment to share your value with others, you may lose out on important opportunities to raise your visibility, make a bigger impact and advance within your organization.
In this webinar, you’ll learn:
-What it means (and does not mean) to engage in strategic self-promotion
-Why self-promotion is challenging for so many women
-Key benefits to yourself and others when you actively promote your value
-Practical, actionable strategies to help you authentically promote your value across your organization.
Mira Rutter, Work-Life Balance Coach and Strategist
In our hectic modern lives, we often get pulled from pillar to post, drown in detail, more is expected from us and we demand more of ourselves. As a result, we rarely get off the hamster wheel and pause to think about what it is we really want, and why.
Spending time to reflect on what is truly important to us and what we really want in life gives us focus and direction on how to spend our time and energy. Having a plan of action and taking regular steps toward achieving what we want means we are far more likely to get there than if we were just wishing for it.
In this webinar, Mira Rutter, a Work-Life Balance Coach and Strategist will share with you practical tips on what you can do to achieve more balance in your life by focusing on what’s important to you and freeing up time and energy for what truly matters to you.
· What is work-life balance to you and how to bring more balance into your life
· Identify your values and the role they play in living a fulfilling life
· How to set and accomplish goals in an empowering and exciting way
· Productivity misconceptions and why we procrastinate
· How to free up time and energy to create time for what's important to you
Even though VC investment into UK FinTech has grown exponentially in recent years, reaching $1.8 billion in 2017, women still only raise a minute percentage of this. A recent study by Boston Consulting Group (BCG) and Mass Challenger, a network of startup accelerators, found that when women applied for investment, they received less funding compared to the average male founder, but made double the revenue.
Our panel of CEOs in leading FinTech firms and investors will look at how women in FinTech are raising funding. Who are the funders? What are they looking for and what needs to change? Do women need to rely less on traditional modes of finance or are more dynamic options available?
Julia Streets, Streets Consulting
Clare Flynn Levy, Founder and CEO, Essentia Analytics
Felicia Meyerowitz Singh, Co-founder and CEO, Akoni
Francesca Tondi, Board Member, Investor, Unicredit Group, Angel Academe, FinTech Circle
Georgia Stevenson, Associate, Northzone
Laura Hutton, CPO and Co-Founder, Quantexa
How do you handle difficult conversations? To tell the truth, most people don't handle them well. In fact, few people enjoy having difficult conversations, but it's something that has to be done at some point.
Where it might come naturally for some leaders, mastering difficult conversations is something the majority of leaders will need to continuously work on and develop.
Join me on October 15th for a few quick tools that will help you with difficult conversations and allow you to create lasting, productive relationships with your team.
Rob Stewart, Director & Life Coach, Sherpa Bear Coaching
“Why am I smiling when I talk of selfishness for it is a bad thing to be selfish, is it not?"
Rob believes that being selfish is the best thing you can do to ensure personal fulfilment. Knitted into your fabric which you live out each day through kindness and understanding of what you need to be the best you, it will only become a truly reliable skill if you change your perspective on what selfishness is.
Rob’s work as life coach has centred a lot around the health and wellbeing of his clients. He takes a stand for planning for our future health, for taking responsibility for who we are being at any given moment and what we are doing as we travel through life. He knows how powerful selfishness can be and wants to share his vision with others who are looking to make significant steps towards a more healthy life.
Attendees will walk away from the event having learnt:
What health is (not just the definition, but what it is to each of us)
How to re-connect with the responsibility we have to be selfish about our health.
The power of consciousness of the relationship between Being and Doing
The likely obstacles that we can put up for ourselves and how to navigate these successfully to ensure our own health.
Rob will talk candidly about his own selfish journey and relationship with health that has ensured he can sustainably perform in all areas of life no matter what the season or what is thrown in front of him. His dream is for selfishness to serve society at large so join in to find out how he intends to achieve this, one person at a time.
Just like a building needs good solid foundations to stay upright at all times, not just in the worst storms, so do us humans. Without solid foundations, we can find ourselves all too easily distressed, overwhelmed, unhappy, unhealthy and unable to show up as the most effective, impactful and confident versions of ourselves.
Morning routines, spiritual practises, exercise, food planning, mindset rituals - all of these can make a big difference when they are implemented consistently. The difference to your physically and emotional wellbeing of having these habits in place can be dramatic, and in turn, impact on your career and whole life.
Whether you've stopped doing key rituals over the summer that need to be added back in, you feel clueless about where to start to create a solid foundation for your emotional and physical wellbeing, or you'd love to get a few extra tips for things you could add in to help your wellbeing, this webinar is for you.
You will learn:
How to identify your foundational, non negotiable needs in all the key areas of life, and fit them into your life.
The key categories that will need to be considered to make sure your foundations are solid and nothing vital has been left out.
How to create your own unique foundational map for your wellbeing that you can come back to time and time again to keep you on track, and get you quickly back on track if needs be.
A strong brand enables your customers to instantly recognise your product or service; it differentiates your product or service from your competitors while building loyalty amongst your customer base; it makes what you have to sell relevant to your target markets; it enables you to focus your marketing message.
In this session you will:
Understand that a brand speaks louder than marketing alone ever will
Know the difference between branding and marketing and how to use both effectively for greater business success
Discover how brand differentiates a product or service from its competition while building loyalty amongst its customers
Understand how to create a strong visual identity for a business
Learn how to develop a strong personal brand
If so, you may be struggling with Impostor Syndrome, a term for the feelings of self-doubt and inadequacy many professionals face, particularly as they reach higher levels of success. In this webinar, you'll gain a deeper understanding of Impostor Syndrome and its effects on high-achieving women. You’ll also identify common triggers of Impostor Syndrome and key strategies for overcoming feelings of self-doubt.
Beatrix A. Schmidt, Sleep Coach, Speaker and Author of The Sleep Deep Method Organisation
This webinar is part of BrightTALK's Masterclass Series.
Do you find it hard to get consistently great night’s sleep and not sure where to even begin with improving your sleep?
Perhaps you would love to be able to get amazing sleep without drugs, alcohol or gimmicks... and looking for practical and effective ways so you can also experience that great night’s sleep that fully refreshes and recharges you for the morning.
Insomnia and other sleep problems affect around one in every three people in the UK, that is approximately 22 million people in the UK alone. A staggering amount, especially since there are so many effective ways to improve sleep and wake up refreshed in the morning.
In this webinar, you will learn:
-The definition of great sleep
-How to figure out which area of your life is affecting your sleep the most
-What are the main three pillars of great sleep
-How to begin to build the three main pillars of great sleep for your life
-Learn simple, effective and practical tools and techniques that you can put into your life straight away
You will benefit from this webinar if you currently have sleep issues or you would simply like to optimise your sleep for years to come.
Ina Yulo (BrightTALK), Lily Covington (Cruxy), Mariam Shodeinde (Claned)
This is the third episode in the Next Generation Leaders series where our panel of young business people discuss challenges that they face in their careers and provide tips for how to solve them.
Have you always wondered how to close that big sales deal or nail a job interview? Do you want to learn tried and tested techniques for getting a pay rise? Have trouble speaking up and asking for more in your job and in your personal life? Join this webinar where our panel will share their stories where they've had to negotiate for both themselves and on behalf of their organisation and will provide actionable tips for you to do the same.
Hannah Adcock, Content strategist and author, contentedstrategy.com
I don't know about you, but when I read articles about how you can write a book in two weeks if only you work a bit harder I want to scream; but don’t, obviously, because it might wake the baby. These articles nearly always seem to be written by smug young people with very little in the way of responsibility (and going to the gym and sampling artisan beer don’t count).
I have managed to write a book – an ebook on content strategy for startups and small businesses – but it has taken me about two and a half years. Which is also the time it takes to have two children, work part time, exercise a dog, and move house.
In this webinar I'll talk you through how you can write the book you’ve always dreamed about, even with your many responsibilities, if you just follow a few basic guidelines. I also encourage you to bin unhelpful concepts like multitasking, the superwoman (or superman) complex, and feeling guilty.
Elliot Kay, MD and founder, Strategic Brilliance Services LTD
Ever wondered what are the components to have a solid business purpose which ensures that your business is sustainable? A lot of business owners and entrepreneur start businesses which they are passionate about and that they love, yet strategic purpose is often over looked.
In this webinar we will go through the five key components which must be included in your purpose which ensure you are building a business that you love. A solid business purpose is what keeps the business and the people in business going when times are tough and when times are good. It is what investors love to know when looking into company, it is the heart of any business.
Lauren Bravo, Author, What Would the Spice Girls Do?
The Spice Girls gave a generation their first glimpse of the power of friendship, of anger, of staying true to yourself, of sheer bloody-mindedness.
What Would The Spice Girls Do? is a nostalgia-filled celebration of the most famous girl band in history as well as a smart and funny look at the ways in which the women who idolised them have benefitted from those five feisty characters who stomped their way to success in the nineties and have remained in our hearts ever since.
Tune in to this live interview with author Lauren Bravo who will discuss:
-The evolution of girl power and how it can be applied across all generations and genders
-What we've learned from recent events and how we can inspire future generations
-How can we embrace the qualities of a good leader in both our personal and professional lives
-Speaking up, standing out, and embracing individuality
Amanda Cavallaro, Full Stack Developer and Google Developer Expert
In this talk, Full-Stack and Google Developer Expert Amanda Cavallaro shares how technology has impacted and affected her life and career. From her empathy and experiences growing up in Brazil, to taking the leap to move to the UK and become a software developer and an advocate for the information technology community, Amanda discusses the challenges and lessons, and how the developer community helps people achieve their potential.
Ilona Branner, Global Learning and Development Consultant at PwC
This webinar is part of BrightTALK's Masterclass Series.
Ever wanted to know the best way to learn to help you maximise your own potential? This webinar will delve into the neuroscience of learning, looking at what happens when your reptilian brain takes over and hijacks the system, and ways in which you can boost different neurochemicals, which will help you learn in more effective ways. This will result in positive changes and helping you feel happier too.
This webinar is part of BrightTALK's Masterclass Series.
Scarcity and fear are deeply ingrained in our society: politics, business, the way we live our lives and how we make decisions around family or work.
Why is it important to NOT make a decision from a place of scarcity, but instead a place of possibility? Because possibility equals potential. When we operate from a place of possibility, we tap into creativity, innovation and better problem solving. These are critical if we’re going to build thriving and life-changing businesses and careers.
In this Masterclass, Belma McCaffrey, CEO and Founder of Work Bigger, a career change platform for women will talk about:
-How a mindset of possibility can help you build a more successful business and career
-Strategies and tactics to adopt this new mindset and help you become a better problem solver
-Learning how to expand your career opportunities
Named “Best New Book” by People Magazine and Refinery29, "The Myth of the Nice Girl" is a candid guide for ambitious women who want to succeed without losing themselves in the process.
Join this webinar interview where Ina Yulo from BrightTALK speaks with author Fran Hauser on her career journey and some of the key takeaways from her acclaimed book.
Some topics that they will discuss include:
-Tips for speaking up, negotiating, and finding confidence
-The negative perception of "niceness" that many women struggle with in the business world
-Tips for not sacrificing your values or showing your personality in the pursuit of success
-Navigating business relationships
-How to balance being empathetic with being decisive
-How to cultivate authentic confidence
Highlighting women in the workforce, business leaders & entrepreneurs
The state of women in the workplace is constantly evolving. Each year we make new strides to be more inclusive, close the gender pay gap across industries, and promote and support more women in business. This series will outline the current state of the industry, the challenges women are facing in their careers, as well as opportunities and solutions for women climbing the corporate ladder.