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Selling Technology: How to Build Key Relationships with your Customers

The way in which we sell is changing, especially for women in hi-tech careers. Today’s sales environment is culture-driven, and the culture in the hi-tech industry can be a challenging place for women in leadership positions.

The biggest change has been in collaborative conversation. There is no product discussion, we don’t talk about hardware, software or service. We discuss the problem or need in depth and work toward a proof of concept. Instead of selling big deals, the market has shifted towards proof of concept, subscription-based and selling to inform. It’s not just about sales anymore; it’s about sales and marketing alignment and how to bridge the gaps.

Talking points will include:
- How the market has shifted
- How women can help and enable other women
- Tips and tricks for selling in the world of digital transformation

Join this expert panel with Diane Updyke, VP Sales & Advisor, Startups, Carrie Francey, VP Strategic Alliances, HPE and Kelly Ireland, CEO, CB Technologies, as they discuss these and other trends in the tech, startup and SaaS sales environment.
Recorded Mar 7 2018 56 mins
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Presented by
Carrie Francey, Diane Updyke & Kelly Ireland
Presentation preview: Selling Technology: How to Build Key Relationships with your Customers

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Highlighting women in the workforce, business leaders & entrepreneurs
The state of women in the workplace is constantly evolving. Each year we make new strides to be more inclusive, close the gender pay gap across industries, and promote and support more women in business. This series will outline the current state of the industry, the challenges women are facing in their careers, as well as opportunities and solutions for women climbing the corporate ladder.

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