How to Build Real Connection by Telling Stories with Soul

Presented by

Christina Blacken, strategist, performer, storyteller and founder of

About this talk

We live in a world of information overload -- how do you get your community/consumer/audience to pay attention and buy into your big ideas? In this webinar, we'll discuss how to create stories with emotional depth and value to capture attention and move people to action. You'll learn: -what the soul of your idea is and why it's critical for building connection with your audience -what personal experiences best communicate your idea and what tactics to use to create powerful stories around them -the one key thing you must do to gain attention and engagement with your audience About the speaker: Christina Blacken is a strategist, performer, storyteller and founder of, a platform + consultancy that helps people and organizations transform the soul of their ideas into powerful stories that cause change and move people to action. Throughout her career she's leveraged the power of stories for changing behavior and influencing action, including motivating 300k young people to volunteer on social issues through cause marketing projects she worked on, to securing 3.8M in profits for a variety of companies she's worked for while building stories that connected them to the communities they care about.

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