How to Tell Your Brand Story Without Breaking the Bank

Presented by

Kathy Ennis, Founder, LittlePiggy Associates Ltd

About this talk

A strong brand enables your customers to instantly recognise your product or service; it differentiates your product or service from your competitors while building loyalty amongst your customer base; it makes what you have to sell relevant to your target markets; it enables you to focus your marketing message. In this session you will: Understand that a brand speaks louder than marketing alone ever will Know the difference between branding and marketing and how to use both effectively for greater business success Discover how brand differentiates a product or service from its competition while building loyalty amongst its customers Understand how to create a strong visual identity for a business Learn how to develop a strong personal brand

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