How To Get What You Want: Mastering the art of negotiation

Presented by

Natalie Reynolds, CEO of advantageSPRING and Honorary Visiting Professor of Negotiation at Cass Business School

About this talk

Negotiation is one of the most important skills in life to get what you want and we do it all the time…yet so many people are fearful of it, avoid it or make mistakes that hold them back. In this lively seminar we will explore the importance of effective negotiation, how to avoid the common mistakes, understand the impact of our emotions, fears, biases and assumptions (and how to control them), learn about the different style of negotiator, how to deal with challenge and resistance before ending with our five-step DEALS™ method of brilliant negotiation. Go beyond the tired old stereotype that negotiation is all about being ‘tough and aggressive’ and instead learn how to become the most effective, authentic and confident negotiator you can be.

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